Individual use: individually requested

Magazine media qualifying verified circulation

The individually requested type of individual use verified circulation represents copies served to individual recipients that specifically requested a subscription to the magazine. For individually requested copies, the individual must have opted in to an offer to receive the magazine. See also F 15.2/F 115.2 Individually Requested Circulation.

Qualification

For individually requested individual use verified circulation to comply with AAM requirements, the following must occur:

  • Recipients must opt-in to receive the subscription before service begins.
  • The individual must receive at least two consecutive issues of the magazine.
  • Limit of one subscription per recipient.
  • Back-copy service is permitted for new subscribers.
    • For magazines published monthly or bi-monthly, one issue preceding the one currently being mailed.
    • For magazines published more often than monthly, two issues preceding the one currently being mailed.
    • See also Rule F 7.2/F 107.2 Back Copies.
  • Request documentation (opt-in) must be maintained by the publication for the AAM auditor’s review.

Request Requirements

For individually requested individual use verified circulation, the following guidelines apply to the opt-in request (See also F 15.2/F 115.2 Individually Requested Circulation):

  • May not be more than three years old.
  • For direct mail pieces, the subscriber must input the date the form was completed and do at least one of the following:
    • Be presented with and respond to a “Yes” and “No” option.
    • Sign the form as acknowledgement they wish to receive the subscription
    • Fill in their name and address information
      For example, if the form had the consumer’s name and address pre-printed on the mail piece, then either a yes or no option must be presented, or the consumer must provide a signature. If the consumer must fill in their name and address, then a signature and yes or no option are not required. AAM recommends you incorporate at least two of the above elements to ensure the order will qualify when received from the consumer.
  • For telemarketing offers, the interviewer must sign and date the interview record.

Examples of acceptable request forms:

Direct Mail Piece (Name and address are pre-printed; Offers Yes/No question and signature):

YES! Please continue my free subscription to Prototype Magazine.
___NO, please cancel my subscription.

Name: Joe Smith
Address: 555 Main Street
City, State, ZIP: Toronto, ON M5S 1S4

Signature: _____________________ Date: __________________

 

Direct Mail Piece (Offers completion of name and address and signature)

Yes, I would like to receive a free subscription to Prototype Magazine!

Name _________________________
Address _______________________
City, Province, PC _________________

Signature: _____________________ Date: __________________

 

Direct Mail Piece (Offers completion of name and address only)

Yes, I would like to receive a free subscription to Prototype Magazine!

Name _________________________
Address _______________________
City, Province, PC _________________
Date: __________________