Supplemental analysis of average circulation category descriptions

An explanation of the breakdown of magazine circulation categories.

The Supplemental Analysis of Average Circulation paragraph on AAM magazine publisher’s statements provides a breakdown of a publication’s circulation distribution. View the definitions below for an overview of paid subscriptions, verified subscriptions, single-copy sales and analyzed nonpaid.

If you are interested in digging deeper into each of these categories, try the Periodical Analyzer in AAM’s Media Intelligence Center. Here are a few quick steps to access this information:

  • Select magazine title(s) on the Media Intelligence Center home page
  • Click the Analyze Data button
  • Select the Periodical Analyzer tab.
  • Under Subscription Analysis, select the Supplemental Analysis of Avg. Paid, Verified & Analyzed Non-Paid Circulation report.
  • Select your column headings and click Submit to run your report.

Paid Subscriptions

Category Description
Individual Subscriptions A subscription that was ordered and paid for by an individual for at least one penny net of considerations.
Association: Deductible Subscriptions received as part of a membership in an association, organization or society. The subscription dollar amount is deductible from association fees or dues.
Association: Nondeductible Subscriptions received as part of a membership in an association, organization or society. The subscription dollar amount is included in the association fees or dues and is not deductible
Club/Membership: Deductible Subscriptions served to individuals as a result of membership in a club or organization for a common purpose. The subscription dollar amount is deductible from club/membership fees or dues.
Club/Membership: Nondeductible Subscriptions served to individuals as a result of membership in a club or organization for a common purpose. The subscription dollar amount is included in club/membership fees or dues and is not deductible.
Multi-Title Digital Program Paid digital subscriptions obtained through a multi-title digital access model (i.e., Texture).
Partnership Deductible Subscriptions Subscriptions served to individuals that are tied to a partnership agreement with other goods and services (e.g., a sporting event). The subscription amount is deductible at the point of sale.
Sponsored Sales Subscriptions purchased in quantities of eleven or more that promote the professional or business interests of the purchaser. Paid sponsored sales include the following paid categories: sponsorship, group and military subscriptions.

Verified Subscriptions

Category Description
Public Place Copies intended for use in waiting rooms by patrons of a business location or copies delivered to hotels for placement in rooms for use by guests.
Individual Use Copies delivered to a consumer who would likely have a strong affinity for the editorial content of the publication. No payment is necessary to qualify a recipient for verified reporting, however, the recipient must be offered an opt-out of the subscription.

Single-Copy Sales

Category Description
Single Issue Copies of a magazine sold at newsstands, racks, retail outlets, etc. as opposed to a subscription. The consumer must have paid at least one penny net of considerations for the issue.

Analyzed Nonpaid

Category Description
List Copies distributed to individual recipients as a result of their name appearing on a qualified list. Individuals must meet the “definition of list source recipient.” Consecutive issuance is required.
Market Coverage Copies individually addressed or delivered where consecutive issuance is not measured.
Nonpaid Bulk Circulation delivered to designated locations for redistribution to recipients unknown to the publisher.
Delivered with Host Product Copies that act as inserts to another publication (the “host”).