An explanation of the breakdown of magazine circulation categories.
The Supplemental Analysis of Average Circulation paragraph on AAM magazine publisher’s statements provides a breakdown of a publication’s circulation distribution. View the definitions below for an overview of paid subscriptions, verified subscriptions, single-copy sales and analyzed nonpaid.
If you are interested in digging deeper into each of these categories, try the Periodical Analyzer in AAM’s Media Intelligence Center. Here are a few quick steps to access this information:
- Select magazine title(s) on the Media Intelligence Center home page
- Click the Analyze Data button
- Select the Periodical Analyzer tab.
- Under Subscription Analysis, select the Supplemental Analysis of Avg. Paid, Verified & Analyzed Non-Paid Circulation report.
- Select your column headings and click Submit to run your report.
|Individual Subscriptions||A subscription that was ordered and paid for by an individual for at least one penny net of considerations.|
|Association: Deductible||Subscriptions received as part of a membership in an association, organization or society. The subscription dollar amount is deductible from association fees or dues.|
|Association: Nondeductible||Subscriptions received as part of a membership in an association, organization or society. The subscription dollar amount is included in the association fees or dues and is not deductible|
|Club/Membership: Deductible||Subscriptions served to individuals as a result of membership in a club or organization for a common purpose. The subscription dollar amount is deductible from club/membership fees or dues.|
|Club/Membership: Nondeductible||Subscriptions served to individuals as a result of membership in a club or organization for a common purpose. The subscription dollar amount is included in club/membership fees or dues and is not deductible.|
|Multi-Title Digital Program||Paid digital subscriptions obtained through a multi-title digital access model (i.e., Texture).|
|Partnership Deductible Subscriptions||Subscriptions served to individuals that are tied to a partnership agreement with other goods and services (e.g., a sporting event). The subscription amount is deductible at the point of sale.|
|Sponsored Sales||Subscriptions purchased in quantities of eleven or more that promote the professional or business interests of the purchaser. Paid sponsored sales include the following paid categories: sponsorship, group and military subscriptions.|
|Public Place||Copies intended for use in waiting rooms by patrons of a business location or copies delivered to hotels for placement in rooms for use by guests.|
|Individual Use||Copies delivered to a consumer who would likely have a strong affinity for the editorial content of the publication. No payment is necessary to qualify a recipient for verified reporting, however, the recipient must be offered an opt-out of the subscription.|
|Single Issue||Copies of a magazine sold at newsstands, racks, retail outlets, etc. as opposed to a subscription. The consumer must have paid at least one penny net of considerations for the issue.|
|List||Copies distributed to individual recipients as a result of their name appearing on a qualified list. Individuals must meet the “definition of list source recipient.” Consecutive issuance is required.|
|Market Coverage||Copies individually addressed or delivered where consecutive issuance is not measured.|
|Nonpaid Bulk||Circulation delivered to designated locations for redistribution to recipients unknown to the publisher.|
|Delivered with Host Product||Copies that act as inserts to another publication (the “host”).|