Quick Start: Analyze magazine trends

View trending data for magazines across the U.S. and Canada.

Step 1: Select magazines

After logging in to the Media Intelligence Center, use the filter menu in the left-side navigation to select the magazines you’d like to include in your analysis and choose Analyze Data.

Select your titles and click the Analyze Data button.

Step 2: Access the Periodical Analyzer

On the next screen, select the Periodical Analyzer tab.

Select the Periodical Analyzer tab

Step 3: Access magazine trends

Now scroll down until you see the Circulation Analyses heading and select the report you wish to view. For this example, we selected Five-Year Trend Analysis.

Select the 5-Year Trend Analysis report

Step 4: Select data elements

The next screen provides a list of data elements available for this report. Select the information you’d like included in your customized report or Select All and click Submit.

Select report columns

Step 5: Customize the output

Tailor the report to fit your needs using the Periodical Analyzer’s dynamic interface. When you’re satisfied, download your custom analysis by selecting the Export button. Your report is available in Excel, PDF, PowerPoint, Word or CSV.

View your finished report.

Export your file to Excel.

Other Reports Related to Magazine Trends

The Periodical Analyzer tool is a great place to go if you’re looking for other reports that were historically included in AAM’s Magazine Trend Report. Here you can find:

Rate Base

Issues that Missed/Exceeded Rate Base report

Post Expiration Copies

Post Expiration Copies report

General Circulation Analyses

General Circulation Analysis report