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Brand View MM360° Tab FAQs

Here’s an in-depth look at what you need to know about the Magazine Media 360° Brand View tab.

Brand View is a convenient and visual way for magazines to share their unique story alongside AAM-verified metrics. Recently, we integrated additional brand metrics from the Magazine Media 360° report.

Here’s an in-depth look at what you need to know about the Magazine Media 360° tab.

 

What is the Magazine Media 360° tab?

The Magazine Media 360° tab is a feature available in AAM Brand View that showcases the cross-media data found in the most recent Magazine Media 360° report.

 

Which publishers can access the Magazine Media 360° tab?

The tab is complimentary for all AAM clients who have data in the latest Magazine Media 360° report. Nearly 100 magazine media brands participate in the report.

 

What metrics are included on the tab?

The Magazine Media 360° tab includes metrics from print and digital editions, web, mobile web, video and total 360° figures. This easy-to-use format displays data in charts and tables and includes a trend analysis, year-to-date averages, and a year-over-year percentage change. The report data is compiled by third-party providers including GfK MRI, Ipsos and ComScore.

 

How often will the tab be updated?

The Magazine Media 360° is compiled monthly and released quarterly in February, May, August and November. No further action is required.

 

Who can view the Magazine Media 360° tab?

AAM Brand View and the Magazine Media 360° tab can be viewed by anyone via a shareable URL or accessed by logging into AAM’s Media Intelligence Center and clicking on the publication’s title.

 

What is Brand View?

AAM Brand View is an interface in AAM’s Media Intelligence Center that enables publishers to feature their brand messaging and images alongside AAM-verified metrics. AAM launched Brand View in 2016 and has seen on average a 40% increase in activity for publishers with profiles from media buyer users when compared with standard database use.

 

How do I activate my Brand View profile?

It’s easy to activate your Brand View profile, just complete our online form and a member of our staff will start building your profile right away.