Communication other than request

Business media sources of qualified nonpaid circulation

Circulation classified as “Communication Other Than Request” represents nonpaid circulation where the individual or company had written or telecommunication activity with the publication, but for which not all requirements for a direct request were met. Common sources include:

  • Request forms where recipient did not sign the card or answer a yes/no question.
  • Reader service cards where multiple products and services are offered or editorial survey forms where a question acknowledging a desire for the publication was not asked or answered.
  • Requests made by someone other than the recipient are not confirmed as being authorized to request the publication for them.

In paragraph 3B Age of Source, the publisher discloses nonpaid circulation by source and age of request.

Age of source data analysis

As an option, a publisher may disclose the source in more detail, by including the method used to obtain the request.

Age of source data analysis breakout