A glossary of terms used In AAM’s Cross Media Analyzer.
In addition to the Cross Media Analyzer, web, app, social media and e-newsletter data can also be found in publication’s Brand View profiles and Magazine Media 360°.
App Data
| Term | Definition |
| Unique Device | The number of unique devices used to access digital content or advertising during a measurement period. |
| Page Impressions | The combination of one or more files presented to a browser as a single document as the result of a single request received by the web server. One request by a browser should result in one reported page impression. |
| Download | The number of times an application is downloaded from a server or host to a computer or device. |
| Visit | A series of interactions with an app by a unique device or user without 30 minutes of inactivity. |
E-Newsletter
| Term | Definition |
| Net Distribution |
The number of e-newsletters for a given mailing that reached the subscriber’s email delivery server, calculated by subtracting undelivered messages from sent messages. |
| Open Rate % |
The total number of opened e-newsletters divided by net distribution. This percentage may include e-newsletters that have been opened more than once or forwarded to other users. |
| Unique Open Rate % | The number of unique individuals that opened an e-newsletter divided by net distribution. |
Social Media
| Term | Definition |
| Activity | The number of likes or followers of a publication’s social media channel during a given reporting period. |
Web/Mobile
| Term | Definition |
| Page Impressions | The combination of one or more files presented to a browser as a single document as the result of a single request received by the web server. One request by a browser should result in one reported page impression. |
| Unique Browser | A measurement of unduplicated, cookied browsers that accessed the digital content of a site during the period reported. In the absence of a cookie, the combination of the IP address and user-agent string may be used to measure a unique browser. A unique browser does not represent a unique individual. |
| Unique Users |
A measurement of unique individuals that have accessed the digital content of a site during the measurement period reported. Unique users can be identified by user registration, cookies, or through panel-based measurement services (e.g., comScore or Nielsen). |
| Visit | A series of interactions with a site by a unique browser or user without 30 minutes of inactivity. |
| Time Spent | The amount of time elapsed from the first measured interaction with a site to the last measured interaction with a site during a visit. |
| Average Time Spent | Calculated by dividing time spent by the number of unique browsers/users/visits for the measurement period reported. |