A glossary of terms used In AAM’s Cross Media Analyzer.
In addition to the Cross Media Analyzer, web, app, social media and e-newsletter data can also be found in publication’s Brand View profiles and Magazine Media 360°.
App Data
| Term | Definition |
| Users/Visitors | The number of unique user/visitor IDs logging activity on a website or app for the defined measurement period. |
| Page Views | The total number of web pages or app screens viewed by all users/visitors for the defined measurement period. |
| Download | The number of times an application is downloaded from a server or host to a computer or device. |
| Sessions/Visits | The number of sessions logged across all users/visitors on a website or app for the defined measurement period. Thirty minutes of inactivity or specific user behavior will end a session. |
| Avg. Session/Visit Duration | The average duration of all logged sessions/visits for the defined measurement period. |
E-Newsletter
| Term | Definition |
| Net Distribution |
The number of e-newsletters for a given mailing that reached the subscriber’s email delivery server, calculated by subtracting undelivered messages from sent messages. |
| Open Rate % |
The total number of opened e-newsletters divided by net distribution. This percentage may include e-newsletters that have been opened more than once or forwarded to other users. |
| Unique Open Rate % | The number of unique individuals that opened an e-newsletter divided by net distribution. |
Social Media
| Term | Definition |
| Activity | The number of likes or followers of a publication’s social media channel during a given reporting period. |
Web/Mobile
| Term | Definition |
| Page Views | The total number of web pages or app screens viewed by all users/visitors for the defined measurement period. |
| Users/Visitors | The number of unique user/visitor IDs logging activity on a website or app for the defined measurement period. |
| Sessions/Visits | The number of sessions logged across all users/visitors on a website or app for the defined measurement period. Thirty minutes of inactivity or specific user behavior will end a session. |
| Avg. Session/Visit Duration | The average duration of all logged sessions/visits for the defined measurement period. |