Digital publisher Brand View profile tab descriptions

Overview: The home page of a Brand View profile, which may include promotional text, graphics, video and a direct link to the publisher’s media kit. If a publisher participates in AAM’s Digital Publisher Audit program, this is where the seal is displayed.

Digital: Reports website metrics such as unique browsers, monthly visits and page impressions.

Social: Reports engagement metrics such as likes and followers across social media channels.

Newsletters: Reports average net distribution of email newsletters.

Apps: Features unique devices and page impressions.

Learn More: Features a publisher’s advertising contacts, special events, charitable work or other information they would like to share with media buyers.

Reports Library: Reports Library is a standard tab that provides access to Digital Publisher Audit Disclosure Reports and other audits if applicable.