A curated list of resources for media that aligns with AAM's Eight Pillars of Ethical AI.
As artificial intelligence becomes more integrated into media operations, publishers face both exciting opportunities and new ethical challenges.
To support responsible implementation, we’ve curated list of resources for media that aligns with AAM’s Eight Pillars of Ethical AI. These tools equip publishers with the knowledge and strategies needed to innovate with transparency. Whether you're developing an AI usage policy, training staff or evaluating risk and governance frameworks, these resources provide a roadmap for building audience trust and maintaining editorial accountability. This list will be continuously updated to provide the most current resources and information.
1. Ethical Guidelines and Standards
Establish and maintain clear, regularly updated AI policies that support fairness, accountability and editorial integrity.
- Poynter’s Ethical AI Guidelines for Journalists
- News/Media Alliance’s AI Principles
- Online News Association’s Practical Newsroom Guide to AI
- Partnership on AI’s 10-Step Guide for AI Adoption in Newsrooms
2. Transparency and Disclosures
Communicate AI use clearly at both a policy and content level to maintain audience trust.
- Poynter’s Ethical AI Policy Template for Newsrooms
- Poynter's Template for a Public Newsroom Generative AI Policy
- Trusting News Trust Kits AI Disclosure Examples
3. Rights and Permissions
Ensure content generated or influenced by AI respects intellectual property and legal content sourcing.
4. Accountability and Human Oversight
Maintain a “human-in-the-loop” process with clearly assigned oversight roles.
5. Bias and Fairness
Implement systems to identify and address bias in AI-generated or curated content.
- Trusting News newsroom culture guide
- Poynter Institute’s Ethics Starter Kit for Newsrooms
- Pulitzer Center’s Reporting On (and With) Artificial Intelligence
6. Privacy and Data Protection
Ensure AI tools comply with data protection laws and ethical data practices.
- Partnership on AI’s 10-Step Guide for AI Adoption in Newsrooms
- Poynter’s AI Ethics and privacy-focused resources
7. Training and Education
Provide continuous learning opportunities to foster responsible AI use across teams.
- Poynter Institute’s NewsU AI and Editing Online Course
- Knight Center for Journalism in the Americas Courses on using ChatGPT and other generative AI tools in newsrooms
- Google News Initiative’s Introduction to AI for Journalists
- Pulitzer Center’s AI Spotlight Series for Reporters and Editors
8. Risk Management and Adaptation
Develop systems to assess, monitor and address AI-related risks.
- CSIS: Navigating the Risks of Artificial Intelligence
- Online News Association: Powering Trusted News with AI