News media qualified circulation
Subscriptions or single copies delivered to individual residences at the publisher’s discretion (often referred to as sampling) are eligible as qualified home delivery - address specific if the following requirements are met:
- Delivery is to residences for personal use by the recipients.
- No more than one copy per residence is distributed.
- If delivery exceeds one day, an opt-out notice is required.
Minimum notice requirements:
- State the delivery term and frequency.
- Include opt-out instructions to include at least one nondigital opportunity (e.g., phone, direct mail).
- Be presented in writing via a post-it, postcard or letter attached to the paper, wrap or similar medium. Email notification is not acceptable.
Note: Free digital subscriptions are eligible as digital qualified subscriptions if the consumer requested, activated and accessed the digital edition of the publication. Log files must be maintained to verify access.
- A retailer opens a new store in the area and wants to distribute newspapers to homes in the ZIP codes surrounding the store with a special coupon or wrap. The publisher knows and has on file the exact residential addresses for delivery. The delivery is for Monday-Friday for six weeks.