Home Delivery - Market Coverage

News media qualified circulation

Applicable Rule: C 3.1 (b)/C 103.1 (b) Qualified Circulation - Home Delivery - Market Coverage

Nonpaid copies distributed to saturate a neighborhood, ZIP/postal code or other market area, are eligible as qualified home delivery - market coverage if the following requirements are met:

  • They are delivered to individual residences.
  • No more than one copy per residence is distributed.
  • Distribution does not exceed the number of households in the area (maintain route maps and documentation for verification purposes).

Program Example:

  • A newspaper distributes a two-week, seven-day sample to nonsubscribers living within ZIP code 60005, as this is the specific area where they want to grow penetration.