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Home Delivery Market Coverage
News media qualified circulation
Applicable Rule: C 3.1 (b) Qualified Circulation - Home Delivery Market Coverage
Nonpaid copies distributed to saturate a neighborhood, ZIP code or other market area, are eligible as qualified home delivery market coverage if the following requirements are met:
- They are delivered to individual residences.
- No more than one copy per residence is distributed.
- Distribution does not exceed the number of households in the area (maintain route maps and documentation for verification purposes).
- A newspaper distributes a two-week, seven-day sample to nonsubscribers living within ZIP code 60005, as this is the specific area where they want to grow penetration.