Magazine media explanatory reporting options

Outlines the various explanatory options available for magazines in the Notes section of AAM reports.

The Notes section of AAM magazine statements provides additional information to support the reported data. The list below outlines the various explanatory options and their corresponding language.

Type of Explanatory

Explanation Language for Notes Section

Variance Between Audit Report and Publisher's Statement (Supplied by AAM) NOTE BY ALLIANCE FOR AUDITED MEDIA: In accordance with Chapter B 2.9(d) of AAM rules, the following is repeated from the audit report for the ____ months ended _________________________: The difference shown in average paid and verified circulation when comparing this report with the publisher’s statements for the period audited is ________ copies per issue deduction.
Variance Between Audit Report and Publisher's Statement (Canadian publications) (Supplied by AAM) NOTE BY ALLIANCE FOR AUDITED MEDIA: In accordance with Chapter B 102.9(d) of AAM rules, the following is repeated from the audit report for the ____ months ended _________________________: The difference shown in average paid and verified circulation when comparing this report with the publisher’s statements for the period audited is ________ copies per issue deduction.
AAM Board of Directors (Supplied by AAM) AAM BOARD OF DIRECTORS EXCEPTION: By special permission of the AAM board of directors at its (date) meeting, the following exception was granted. In accord with (rule), an average of #copies were included.  
Variance Between Snapshot and Publisher's Statement (Supplied by AAM) NOTE BY ALLIANCE FOR AUDITED MEDIA: In accord with Alliance for Audited Media’s policy, there are differences of xxxx copies per issue between the figures shown on this publisher's statement and those originally filed by this publication for inclusion in the Dec./June, 20xx Magazine Snapshot report.
Special Issue
(Supplied by AAM)
Special issue circulation not included in averages.
Average Subscription Waiver for New Members The requirement to report an average subscription price has been temporarily waived due to the fact that the publication has not been an AAM member long enough to maintain the records required for calculating an average subscription price.
5% Subscription Circulation Less than 5% of this publication's circulation is individual subscriptions. Therefore, reporting of an average subscription price is not required.
Double Issues A double issue represents two copies of service. The Average Subscription Price Annualized is based on ____ issues, which includes ____ double issues.
Transfer Phrasing _______ ceased offering subscriptions as of its _____ issue.  _____ of its subscribers received _______ issue(s) of this publication for every paid issue remaining of their _____ subscription, starting with the ______ issue. Included in Paid Subscriptions is the following average: _____
Electric Cooperatives This magazine is provided to members in local electric cooperatives which make up the _______.  Receipt of the magazine continues throughout the subscriber's participation in the cooperative. No average price is reported.
Multi-Magazine Digital Programs

Copies included in digital issue paid subscriptions based on consumer's payment for the program and consumer's request for specific magazine. Details below are related to the six-month average. 

Award Point Programs Included in Paid Subscriptions Individual is the following average number of copies purchased through the redemption of award points/miles: ______.
Renewal % Renewal of Paid subscriptions: Total expirations during 12 months ___, Total renewals of those expirations ___, Renewal percentage___. 
Post-Expire Copies The following average number of copies served to subscribers post expiration pending renewal and are included in Paid Subscriptions:____.
Average Nonanalyzed Nonpaid Average Nonanalyzed Nonpaid circulation for the period was: _____.
Suggested Retail Prices Price change occurred within the statement period: $$ through date, $$ starting date.
Optional Membership Disclosure This publication is served to members of _____ membership organization where $____ of the dues is allocated to the magazine and is deductible and/or nondeductible. 
Optional Verified Public Place Disclosure Other Verified Public Place represents copies delivered to the following locations for use by patrons: ____.
Average Price - International Sales over 10% of circulation This publication has international circulation exceeding 10% allowing for optional reporting of an average price. The average annualized price including international subscriptions prepared by the publisher is $_____ with an average price per copy of $_____.
School Subscriptions (Optional) Included in sponsored sales is an average of _____ copies purchased by schools for student use.
Included in Paid Circulation Included in paid circulation are copies obtained through: _____
Included in Verified Circulation Included in verified circulation are copies distributed to: _____
Miscellaneous (varies by publication)