Get a 360° view of magazine media reach across multiple platforms.
AAM's Magazine Media 360° report provides a comprehensive, third-party snapshot of how audiences engage with magazine brands across multiple platforms and formats including print and digital editions, websites and videos.
Published quarterly and available free in Excel, this report features trusted audience data from leading industry data providers including MRI-Simmons, Ipsos and Comscore to help you compare brands, evaluate reach and make more informed media buying decisions. AAM compiles verified data from these third-party providers to produce the report.
This two-minute video provides a quick overview of the report and highlights the kinds of information you can learn.
Who's Included
Magazine Media 360° includes the top magazine brands. Magazine brands are eligible if they have print audience data from MRI-Simmons or Ipsos or are AAM clients with digital audience data from Comscore. The data available depends on each magazine brand’s participation in specific metrics.
What You Get in the Report
| Metric | What it Tells You |
| Print + Digital Editions | Estimated average issue readership unduplicated across print and digital editions (as measured by either MRI-Simmons or Ipsos). |
| Website Visitors (Desktop) |
Unique monthly visitors to the brand’s website on a desktop or laptop (Comscore). |
| Mobile Website Visitors | Unique mobile users visiting the brand’s site via smartphones or tablets (Comscore). |
| Videos | Number of users who watched branded or publisher-owned video content at least once during the reporting period (Comscore). |
| Total 360° |
Combined cross-platform audience for a holistic view of a brand’s reach. |
| Comparable Data |
Year-over-year and year-to-date changes for each platform, including percentages. |
How You Can Use It
- Cross-platform clarity – Provides directional information about how brands perform across print, digital, web, mobile and video in one place.
- Trustworthy sources – All data is sourced from leading third-party measurement companies.
- Time-saving insights – Download once, compare many. Get side-by-side performance and trends for leading magazine brands.
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