Partnership sales

Magazine media paid promotional programs

Partnership sales are defined as sales where a subscription or single copy of a magazine is included with the sale of another product or service. The consumer must be informed of the magazine inclusion, its value, and the fact the value is deductible (or refundable) from the package price if the magazine is declined. See also Rule F 2.5/F 102.5 Partnership Sales.

Qualification Elements for all Partnership Sales Transactions

1. Primary Purchase

  • The offer to the consumer must position the good or service as the primary item being purchased.
  • If the magazine is positioned as the primary item being purchased, then partnership sales rules and guidelines do not apply. Rather, the sale is governed by AAM rules for premiums. See the section of this guide on premiums for details.

2. Limitation

  • The good or service purchased by the consumer should be homogeneous in nature with the editorial content of the magazine.
  • Only one magazine (single issue or subscription) may be included with a partnership sale that is not conducted through an online or catalog activity. Providing a choice of magazines to select from is acceptable.
  • When conducting an online or catalog program, up to a maximum of three magazines may be included.
    • The consumer must make a tiered purchase of goods (i.e., $25.00 or more includes one magazine, $50.00 or more includes two magazines, $75.00 or more includes three magazines)
    • Providing a choice of magazine to select from is acceptable.

3. Notice of Magazine Inclusion

  • Prior to the completion of the sales transaction, the consumer must be informed that a magazine(s) is included with their purchase of the good or service.
  • The notification must include the title of the magazine(s) and the stated value or state the consumer may select from a choice of magazines.
  • The notification must be presented in a clear and conspicuous manner (prominence, likelihood consumer will see it, clarity of language). For information regarding a formal definition of “clear and conspicuous,” please consult the Federal Trade Commission website.
  • None of the promotional materials used for the partnership sale may state or imply the magazine is free, no additional cost, complimentary or other synonymous language.

4. Notice of Deductibility

  • When only a single issue of a magazine is offered, the consumer must be able to decline the magazine and as a result, the stated value of the magazine must be deductible from the purchase price at the point of sale.
  • Prior to completion of the sales transaction, the consumer must be informed that the magazine value is deductible.
  • The notification must be presented in a clear and conspicuous manner.
  • If declined, the partner must reduce the purchase price by the stated value of the magazine during the sales transaction.

5. Notice of Refund

  • When a subscription to a magazine is offered, the consumer must be able to decline the magazine(s) and as a result, receive a refund for the stated value.
  • The notification must be presented in a clear and conspicuous manner.
  • The consumer must be informed that they can decline the magazine.
  • The consumer must be clearly informed that a “refund,” “rebate” or “money back” in the amount of $x.xx may be obtained if the magazine is declined. Terms such as “allowance” or other similar language is not acceptable.
    • If a choice of magazines is offered and the stated values vary, the refund amount must reflect the HIGHEST stated value(s)
  • The notice that a refund is available must be positioned in equal or greater prominence as the notice of magazine inclusion.
    • For online offers, the refund notice must be presented on a main page during the sales process. Notices placed behind a “see terms and conditions” or “see details” links are not sufficient. A link to “see refund details” is acceptable. In other words, the opportunity for a refund must be presented directly to the consumer during the sales process.
    • This notice may not be positioned at the end of other messages, in the text of other messages or in smaller and less noticeable size than other communications being made.

6. Refund Instructions to Consumer

  • Prior to the completion of the sales transaction, the consumer must be notified of how the refund can be obtained.
    • If multiple magazines are included as part of tiered purchasing, the publisher or partner must provide the consumer with a single location for the refund(s) and must be available on an individual basis (i.e., may choose to receive one subscription while declining and receiving a rebate for the others).
  • The notification must be presented in a clear and conspicuous manner.
  • The consumer may:
    • receive detailed instructions about the refund process at the point of sale,
    • be informed that instructions will be delivered with the product,
    • be informed that instructions will be available when they pick up the product,
    • be informed that instructions will be mailed to them in a separate mailing.
  • Instructions that are mailed to the consumer with the product or in a separate mailing must remind the consumer of the magazine inclusion, the value, that a refund is available, and clear instructions on how to obtain the refund. Instructions mailed to the consumer in a separate mailing, must be sent within 10 working days of the order fulfillment.
  • Instructions given when an item is picked up by the consumer must include a reminder of the pick-up location of the magazine inclusion, the value, that a refund is available, and clear instructions on how to obtain the refund.

7. Refund Process for Consumer

  • The refund process must be a simple and one-step process for the consumer.
    • If the consumer must call a toll-free number, the instructions given to the consumer must specify all the information the consumer will need during the telephone call.
    • If the consumer must request the refund by mail, a form must be provided with specific instructions on what documentation, if any, must accompany the form (such as a print out of an order confirmation page or receipt). A self-addressed stamped envelope cannot be required.
    • If the consumer must utilize a website, a specified URL must be provided that links the consumer to an online refund form.
  • If multiple magazines are included as part of tiered purchasing, the publisher or partner must provide the consumer with a single location for the refund(s) and must be available on an individual basis (i.e., may choose to receive one subscription while declining and receiving a rebate for the others).
  • The consumer must be offered at least one method of obtaining the refund that is similar in nature to the method used for the sale (phone, Internet, direct mail).
    • Online sales should provide the consumer with a link to a printable or online refund form. A toll-free number or direct mail form may also be provided.
    • Phone sales should provide a toll-free phone number. A URL or direct mail form may also be provided.
    • Direct mail orders should provide the consumer with a form to complete and mail in. A toll-free phone number or URL may also be provided.
  • The opportunity to request a refund may have an expiration date. The expiration date must be no less than 30 days following the consumer’s receipt of complete instructions of the refund process.
  • If the consumer executes the refund process as instructed prior to the expiration date, then the full stated value of the magazine is the amount that must be refunded. If copies of the magazine were served prior to the execution of the refund request, copies already served must be excluded from paid circulation on AAM documents.

8. When A Choice of Multiple Titles Is Offered

  • The editorial content of at least one title should be homogeneous in nature with the good or service purchased by the consumer.
  • One choice offered must be “No magazine requested” or “No, thanks” and note that a refund is available by declining the magazine.
  • A “default” magazine may be pre-populated only if that specific magazine was identified up front as the one included with the purchase. In this scenario, the additional magazines are positioned as alternates at the conclusion of the sale.
  • If a magazine subscription is declined and the stated value of the magazines varies, the highest stated value(s) must be the amount offered as a refund.

9. Continuous Service

  • For any partnership sale involving continuous service upon expiration of the initial subscription term (automatic renewal and credit card debit), a separate notification to the consumer is required. This notice must instruct the consumer how to opt-out of the continuous agreement and be presented in a clear and conspicuous manner.
     

You may request a pre-evaluation of your partnership sales programs by submitting the Partnership Sales Pre-Evaluation form.

 

Subscription Sales: Additional Requirements

The following elements are required for all subscriptions obtained via a partnership sale. These elements are additive to the previous seven requirements noted for all Partnership sales transactions. The circulation generated shall be classified as “Partnership sales – Deductible” under the subscriptions category of circulation on AAM reports.

Phone Sales

  • The text of the phone script (inbound and outbound) must include specific reference that a magazine subscription is included in the purchase of the product or service, the title of the magazine, the term of the subscription and value of the subscription. The notice must be clear and conspicuous.
  • The text of the phone script (inbound and outbound) must remind the consumer that the magazine may be declined and provide information on how refund information will be provided.
  • If the customer service representative on the phone collects the subscriber's address for automatic start of the subscription, a separate notice must be sent to the consumer. This notice must remind the consumer that a magazine subscription is included with the purchase, the title, the term of the subscription, and the subscription value. They must also be provided clear instructions on the necessary process to decline the subscription and obtain a refund. 
  • If the customer service representative on the phone does not collect the subscriber's address, a notice must be delivered with the product or service ordered (or sent separately within 10 days of order fulfillment) reminding the subscriber that a subscription is included with the purchase, the title, the term of the subscription, and the subscription value. The notice must include a form for the consumer to complete and submit to start the subscription as well as clear instructions on the necessary process to decline the subscription and obtain a refund.

Retail Sales

  • There must be a point-of-purchase notice to the consumer that a magazine subscription is included in the purchase of the product or service, the title of the magazine, the term of the subscription and the value of the subscription. 
  • Promotional materials at the point-of-purchase must inform the consumer that the magazine may be declined and provide information on how refund information will be provided.
  • If the retailer collects the subscriber's address for automatic start of the subscription, a separate notice must be provided to the consumer at the point of sale or mailed to the consumer. This notice must remind the consumer that a magazine subscription is included with the purchase, title, the term of the subscription, and the subscription value. They must also be provided clear instructions on the necessary process to decline the subscription and obtain a refund. 
  • If the retailer does not collect the subscriber's address, a notice must be delivered with the product or service ordered or purchased (or sent separately within 10 days of order fulfillment) reminding the subscriber that a subscription is included with the purchase, the title, the term of the subscription, and the subscription value. The notice must include a form for the consumer to complete and submit to start the subscription as well as clear instructions on the necessary process to decline the subscription and obtain a refund.

Internet Sales

  • When conducting an online program, up to a maximum of three magazines may be included.
    • The consumer must make a tiered purchase of goods (i.e., $25.00 or more includes one magazine, $50.00 or more includes two magazines, $75.00 or more includes three magazines)
    • Providing a choice of magazines to select from is acceptable
  • The initial web page where the product or service is first advertised for purchase must include specific reference to the inclusion of the magazine subscription. This notification must be clear and conspicuous.
  • The web page where the consumer selects a product or service for purchase must restate the inclusion of the magazine. This notification must be clear and conspicuous.
  • On the “shopping cart” page, the consumer must be fully informed (in a clear and conspicuous manner) of the following:
    • Inclusion of the magazine subscription ­
    • Title of the magazine included ­
    • Term of the subscription ­
    • Subscription value ­
    • The opportunity to decline the subscription(s), and that a refund for the subscription(s) value may be obtained if the magazine is declined. ­
    • Link to refund instructions or instructions for obtaining a refund.
    • If multiple magazines are included as part of tiered purchasing, the publisher or partner must provide the consumer with a single location for the refund(s) and must be available on an individual basis (i.e., may choose to receive one subscription while declining and receiving a rebate for the others).

Catalog/Direct Mail

  • Direct mail or catalog materials must include specific references that a magazine subscription is included in the purchase of the product or service, the title of the magazine, the term of the subscription and value of the subscription. The notice must inform the consumer that the magazine may be declined, a refund may be obtained and provide instructions on how refund information will be provided. The notification must be clear and conspicuous.
  • If the direct mail purchase collects the subscriber’s address for automatic start of the subscription, a separate notice must be sent to the consumer. This notice must remind the consumer that a magazine subscription is included with the purchase, the title, the term of the subscription, and the subscription value. They must also be provided clear instructions on the necessary process to decline the subscription and obtain a refund.
  • If the direct mail purchase does not initiate an automatic start to the subscription, a notice must be delivered with the product or service ordered (or sent separately within 10 days of order fulfillment) reminding the subscriber that a subscription is included with the purchase, the title, the term of the subscription, and the subscription value. The notice must include a form for the consumer to complete and submit to start the subscription as well as clear instructions on the necessary process to decline the subscription and obtain a refund. 
  • When conducting a catalog program, up to a maximum of three magazines may be included.
    • The consumer must make a tiered purchase of goods (i.e., $25.00 or more includes one magazine, $50.00 or more includes two magazines, $75.00 or more includes three magazines)
    • Providing a choice of magazines to select from is acceptable.
    • If multiple magazines are included as part of tiered purchasing, the publisher or partner must provide the consumer with a single location for the refund(s) and must be available on an individual basis (i.e., may choose to receive one subscription while declining and receiving a rebate for the others).

Examples of Promotional Material for Subscription Sales

Phone Sales: Examples of Promotional Material

Customer Service/Telemarketing Script (inbound/outbound):

Rep:
Included with your $13.00 purchase of the ABC Book, is a one-year subscription to Writers Magazine with a value of $10.00. Your name will be forwarded to the publisher for your subscription. Please allow 6-8 weeks for the subscription to begin. With the delivery of the ABC book, you will receive information on how to obtain a refund if you prefer not to subscribe to the magazine.

Can I go ahead and confirm your order?

Consumer:
Yes.

Rep:
Ok, do you have your credit card information ready?

Etc.

For this example:

  • The ABC Book is positioned as the primary item purchased.
  • Consumer is notified of the magazine inclusion prior to the completion of the sales transaction, as required.
  • Magazine is positioned as included in the purchase price of the product or service.
  • Title of magazine, term of subscription and subscription value (at least one cent) are clearly stated.
  • Magazine is not stated nor implied as free, complimentary, or synonymous language.
  • Consumer is advised that the customer service representative will collect the address for automatic start of the subscription.
  • Consumer is advised that they may decline the subscription, a refund is available and separate instructions will follow.

Customer Service/Telemarketing Follow-up Refund Notice:
Separate notice to consumer when the customer service representative collects the consumer’s address to automatically begin the subscripti
on.

Included with your purchase of the AAM Circulation Ledger is a one-year subscription to Writer’s Magazine with a value of $10.00.

If you wish to decline the magazine and receive a refund for its value of $10.00, please return this form with a copy of the enclosed order confirmation and a full refund will be promptly processed.

Name_______________________________________________
Address_____________________________________________
City, State, ZIP _______________________________________

For this example:

  • Consumer is reminded a subscription is included with the purchase, the title of the magazine, the term of the subscription and the subscription value.
  • Consumer is reminded that the subscription may be declined, a refund is available (for the subscription value) and how to obtain the refund.
  • Instructions require the consumer to write to the publisher (agent, fulfillment, etc.) to receive a refund. Therefore, a refund form must be provided for the consumer to complete and submit (and cannot require a self-addressed stamped envelope).
  • Consumer is required to include proof of order for the refund to be processed. This may be requested as part of the refund process provided it is information easily accessible to the consumer.
  • In addition to completing and returning a form, the consumer may be given the option to call a toll-free number since the sale was made via phone. However, if the consumer is referred to a URL, then a hard-copy form or toll-free number must also be presented as a second option since the sale of the product or service was not made via the Internet.

Customer Service/Telemarketing Follow-up Refund Notice: 
Included with delivery of product when the customer service representative did not collect the consumer’s address to begin the subscription.

Included with your purchase of the AAM Circulation Ledger is a one-year subscription to Writer’s Magazine with a value of $10.00. Please complete this form and mail to the address noted on the reverse side to either begin or decline your subscription.

__ Yes, please send me my subscription to Writer’s Magazine
__ No, thanks. I decline the subscription offer.*
Name_______________________________________________
Address_____________________________________________
City, State, ZIP _______________________________________
Product Purchased ____________________________________

*If you decline the subscription, a refund for its full value of $10.00 will be promptly processed and sent to you via mail.

For this example:

  • Consumer is reminded that a subscription is included with the purchase, the title of the magazine, the term of the subscription and the subscription value.
  • Consumer is reminded that the subscription may be declined, a refund is available (for the subscription value) and how to obtain the refund.
  • As required, a form was provided to the consumer to complete and submit to start the subscription as well as clear instructions on the process to decline the magazine and receive a refund.
  • Instructions require the consumer to write to the publisher (agent, fulfillment, etc.) to receive a refund. Therefore, a form must be provided for the consumer to complete and submit (and cannot require a self-addressed stamped envelope). In this case, it is the same form as the one to complete and submit to begin the subscription.
  • In addition to completing and returning a form, the consumer may be given the option to call a toll-free number since the sale was made via phone. However, if the consumer is referred to a URL, then a hard-copy form or toll-free number must also be presented as a second option since the sale of the product or service was not made via the Internet. 

Retail Sales: Examples of Promotional Material

Point of Purchase Notification (Signs in store)

Included with your purchase of $20.00 or more for SUN Sunglasses is a one-year subscription to Summer Magazine (valued at $10.00)*.

* You may decline the subscription to Summer Magazine and obtain a refund for its value. Please see a sales associate for details.

For this example:

  • The sunglasses are positioned as the primary item purchased.
  • Consumer is notified of the magazine’s inclusion prior to the completion of the sales transaction, as required.
  • The point-of-purchase materials position the magazine as included in the purchase price of the product or service. They also clearly state the title of the magazine, the term of subscription, the subscription value (at least one cent), and that the subscription may be declined and a refund may be obtained.
  • Magazine is not stated nor implied as free, complimentary, or synonymous language.

Retailer follow-up notice:
Mailed to consumer or a card handed out to consumer at retail location when the retailer collects consumer information to automatically start the subscription.

Included with your recent purchase of $20.00 or more for SUN Sunglasses is a one-year subscription to Summer Magazine (valued at $10.00).

We hope you enjoy your new sunglasses and Summer Magazine. However, if you would like to decline the magazine subscription and receive a refund for $10.00, please call us at 1-800-SUMMERS and have this card available. To process your refund request, please provide your purchase code.

Code: 123abcxz

Sincerely,
Summer Magazine

For this example:

  • Consumer is reminded that a subscription is included with the purchase, the title of the magazine, the term of the subscription and the subscription value.
  • Consumer is reminded that the subscription may be declined, a refund is available (for the subscription value) and how to obtain the refund.
  • Instructions require the consumer to call a toll-free number to receive a refund.
  • Consumer is required to provide a purchase code (on the card) for the refund to be processed. This may be requested as part of the refund process provided it is information easily accessible to the consumer.
  • In addition to a toll-free number, the consumer may be provided with a hard-copy refund form to complete and submit. However, if the consumer is referred to a URL, then a hard-copy form or toll-free number must also be presented as a second option since the sale of the product or service was not made via the Internet.

Retailer follow-up notice:
A card handed out to consumer at retail location or included in product packaging when the retailer does not collect consumer information to begin the subscription.

Included in your purchase today of $20.00 or more for SUN sunglasses is a one-year subscription to Summer Magazine valued at $10.00

To activate your subscription, complete and return this form with your purchase receipt to SUN Sunglasses Promotion, 123 Main Street, Anytown, USA 12345.

If you wish to decline the subscription and request a ($10.00), complete and return this form with your purchase receipt to “Refund Offer” P.O. Box 456, Anytown, USA 12345

Name ____________________________________
Address __________________________________
City, State, ZIP _____________________________

 

Internet Sales: Examples of Promotional Material

Home page (where solicitation for sale begins)

Welcome to ComputerShack.com

WEBSITE HOME PAGE

SPECIAL OFFER: When you purchase $75 or more from Computershack.com, a one-year subscription to Computer Genius magazine ($10 value) is included!

For this example:

  • The computer or computer-related items are the primary items purchased.
  • Consumer is notified of the magazine’s inclusion (with specific purchase amount or item), the term of the subscription and the value.
  • Magazine is not stated nor implied as free, complimentary, or synonymous language.

Page where consumer selects product or service to purchase

Welcome to Computershack.com

Photo and description of selected product
SPECIAL OFFER: When you purchase $75 or more from Computershack.com, a one-year subscription to Computer Genius magazine ($10 value) is included!

For this example:

  • The flash drive is positioned as the primary item purchased.
  • Consumer is notified of the magazine’s inclusion (with specific purchase amount or item), the term of the subscription and the value.
  • Magazine is not stated nor implied as free, complimentary, or synonymous language.

Shopping Cart page

Welcome to Computershack.com

Shopping Cart

Description Qty Price

Total

External hard drive 1 $50.00

$50.00

Wireless keyboard/mouse 1 $35.00 $35.00
    Total $85.00

SPECIAL OFFER:
Your purchase of $75 or more includes a one-year subscription ($10 value) to Computer Genius.
(  ) Yes, please begin my subscription.
(  ) No, thanks. (Click here for instructions on how to obtain a refund for the $10.00 value.)

For this example:

  • Consumer is reminded that a subscription is included with the purchase of $75 or more, the title of the magazine, the term of the subscription and the subscription value.
  • Consumer is given the opportunity to decline the subscription, and informed that a refund is available.
  • Notice directing the consumer to the refund page is clearly stated. (Must state, “Click here for refund information,” “Click here for details on how to obtain a refund” or other similar language).

Online Purchase Refund Notice

Included with your purchase of $75 or more is a one-year subscription to Computer Genius.

If you wish to decline the magazine and receive a refund for its value of $10.00, please print and complete this form, attach a copy of your order confirmation page and mail to: Computer Genius Rebate, 123 Main Street, Anytown USA 12345

Name_______________________________________________
Address_____________________________________________
City, State, ZIP _______________________________________

For this example:

  • Refund instructions require the consumer to write in for a refund. Therefore, a refund form must be provided for the consumer to complete and submit (and cannot require a self-addressed stamped envelope).
  • Consumer is required to include “order confirmation page” for the refund to be processed. This may be requested as part of the refund process provided it is information easily accessible to the consumer.
  • In lieu of requiring the consumer to print, complete, and then mail a hard-copy refund form, the consumer may be given the option to complete a form online. The consumer may also be given an additional option to call a toll-free number. 

 

Catalog/Direct Mail Sales: Examples of Promotional Material

Catalog materials
(This example illustrates the process when a choice of magazine is offered
)

                                      COVER OF SPORTSWEAR CATALOG

 

Purchase $50 or more and receive a one-year magazine subscription of your choice (a $10 value).

(Details to be sent with product delivery. If declined, a refund may be obtained.)

 

 

For this example:

  • The sportswear is positioned as the primary item(s) purchased.
  • Consumer is notified of the magazine’s inclusion prior to the completion of the sales transaction, as required.
  • The catalog contains a clear and conspicuous notice (starburst sticker on cover of catalog) of the magazine’s inclusion.
  • No specific magazine title is noted, as the consumer will have a choice of magazines.
  • The notice clearly states the term of the subscription, the value of the subscription (at least one cent), and that it may be declined and a refund obtained. It also clearly states that details regarding this subscription and refund will be delivered with the product.
  • Magazine is not stated nor implied as free, complimentary, or synonymous language.
  • The notification may also be positioned via a notice or blow-in card inserted into the catalog, a notice attached to the outside of or polybagged with the catalog, printed on the order page in the catalog, or placed in another clear and conspicuous location.

Catalog follow-up notice:
A card included in product packaging when the retailer does not collect consumer information to begin the subscription. Also reflects a choice of magazines offered.

Included in your purchase of $50 or more from Sportswear Catalog is a one-year magazine subscription of your choice ($10 value).

To activate your subscription, select the magazine of your choice then complete and return this form with your purchase receipt to: Magazine Promotion, 123 Main Street, Anytown, USA 12345.
Baseball Today
Soccer Fans News
Rugby News
No, thank you. *

Name ____________________________________
Address __________________________________
City, State, ZIP ____________________________

* If you decline the magazine subscription, please complete the above information and attach a copy of your receipt. A $10 refund will be promptly processed and sent to you via mail.

For this example:

  • Consumer is reminded that a magazine subscription is included with the purchase, a choice of magazines is available, and the subscription term and value for each magazine.
  • Consumer is reminded that the subscription may be declined, a refund is available (for the subscription value) and how to obtain the refund.
  • As required, a form was provided to the consumer to complete and submit to start the subscription as well as clear instructions on the process to decline the magazine and receive a refund.
  • Instructions require the consumer to write to the publisher (agent, fulfillment, etc.) to receive a refund. Therefore, a form must be provided for the consumer to complete and submit (and cannot require a self-addressed stamped envelope). In this case, it is the same form as the one to complete and submit to begin the subscription.
  • Consumer is required to provide a purchase receipt for the refund to be processed. This may be requested as part of the refund process provided it is information easily accessible to the consumer.
  • In addition to completing and returning a form, the consumer may be given the option to call a toll-free number since the sale was made via phone/catalog. However, if the consumer is referred to a URL as a method to request a refund, then a hard-copy form or toll-free number must also be presented as a second option, unless the catalog purchase was made via the Internet. 

 

Single-Copy Sales: Additional Requirements and Example

The following elements are required for all single copies obtained via a partnership sale. These elements are additive to the seven requirements previously noted for all partnership sales transactions. The circulation generated shall be classified as “Partnership sales – Deductible” under the single-copy category of circulation on AAM reports.

For single-copy partnership sales to qualify and classify as paid circulation, the following AAM requirements apply:

  • There must be a point-of-purchase notice to the consumer that a single issue of a magazine is included in the purchase of the product or service, the title of the magazine included, and the value of the single issue.
    • The single copy included with the purchase must be the issue of the magazine currently on newsstands.
  • Promotional materials at the point-of-purchase must inform the consumer that the magazine may be declined and that a reduction in purchase price of the product or service will occur if the magazine is declined. The price reduction is equal to the stated value of the single issue.
    • A refund/rebate approach is not acceptable for single-copy partnership sales. To meet the “deductibility” requirement, the reduction of purchase price must be executed at the point of sale.
  • The product or service must be available for purchase at the reduced price (without the single copy of the publication) at every location where the package including the single copy is made available.
    • All point-of-purchase materials must be presented to the consumer in a clear and conspicuous manner (prominence, likelihood consumer will see it, clarity of language). For information regarding a formal definition of “clear and conspicuous” please consult the Federal Trade Commission website.

Point of Purchase Notification

Included with your $12.00 purchase of SUN Sunglasses is the June issue of Summer Magazine (valued at $3.00).

* The sunglasses may be purchased separately for $9.00.

For this example:

  • The sunglasses are positioned as the primary item purchased.
  • Consumer is notified of the magazine’s inclusion prior to the completion of the sales transaction.
  • Magazine is positioned as included in the purchase price of the product or service.
  • Title of magazine, term of subscription and subscription value (at least one cent) are clearly stated.
  • Magazine is not stated nor implied as free, complimentary, or other synonymous language.
  • Point of purchase notification informs the consumer that the purchase of the product/service may occur without the single issue of the magazine for a reduced rate (reduced by the value of the single issue).
     

Note: Magazines bundled with hotel stays, transportation services, and cable television services shall be subject to AAM’s policy for subscriptions and single copies sold with other services. See AAMs Policy Regarding the Sale of Carrier Delivery Circulation and Single Copy Sales of Newspapers, Sale of Subscriptions and Single Copy Sales of Magazines and Farm Publications with Other Services.

You may request a pre-evaluation of your partnership sales programs by submitting the Partnership Sales Pre-Evaluation form.