News Media Analyzer reporting options

A description and featured data points for each report in AAM's News Media Analyzer.

AAM’s News Media Analyzer is a powerful tool available to all AAM clients. The Analyzer searches the depths of the Media Intelligence Center to provide media buyers data on all AAM news media clients. Below are descriptions of the News Media Analyzer reports to help you pinpoint just the metrics you need for your media analyses.

Report Name	Focus	Description	Main Data Points
Executive Summary	Print/Digital Distribution	A top-line look at overall distribution. Features the total distribution average by main distribution types for print and digital. Ideal for comparisons of like periods and multiple publications.	Total paid print/digital Total qualified print/digital Total digital replica Total digital nonreplica Total print Total circulation
Print Analysis	Print Distribution Detail	A further breakdown of print distribution types. Provides a granular look at a publication's print distribution types, such as individual subscription print, paid single copy print, total business/traveler paid print.	Total paid print (individual subscriptions/ single-copy sales) Business/traveler paid print (group, hotel guest refund, room/lobby copies) Qualified print (home delivery address specific, home delivery market coverage, public access and other qualified)
Digital Edition Analysis	Digital Edition Distribution Detail	A further breakdown of average digital paid and qualified distribution. Provides a granular look at a publication's digital distribution types, such as digital replica paid and digital nonreplica.	Paid individual access – digital replica Paid single copy – digital replica Qualified individual access – digital replica Qualified single copy – digital replica Other qualified – digital replica Total average paid circulation – digital nonreplica Total average qualified circulation – digital nonreplica
Distribution by Market	Geographic	A breakdown of a publication’s primary and secondary market reporting. This report is only available for publications that still disclose their distribution by primary and secondary markets (i.e., city zone/ newspaper designated market, retail trading zone).	Frequency of publication Total paid by primary and secondary market Total qualified by primary and secondary market
Distribution by Counties	Geographic	A breakdown of print distribution by county. Displays a publication’s circulation by county for a representative daily/ Sunday date during the reporting period. Ideal for target marketing when viewing data for single or multiple publications. (Note: Digital circulation is reported in total only and not broken out by county.)	County distribution by analyzed daily/Sunday frequency Distribution by total paid and total qualified County household estimates Percentage of household coverage Total projected circulation
Distribution by State Totals	Geographic	A breakdown of print distribution by state. Displays a publication’s circulation by state for a representative daily/Sunday date during the reporting period. Ideal for target marketing when viewing data for single or multiple publications. (Note: Digital circulation is reported in total only and not broken out by state.)	State distribution by analyzed daily/Sunday frequency Distribution by total paid and total qualified State household estimates Percentage of household coverage Total projected circulation
Distribution by ZIP Code	Geographic	A breakdown of print distribution by ZIP code. Displays a publication’s circulation by ZIP code for a representative daily/Sunday date during the reporting period. Ideal for target marketing when viewing data for single or multiple publications. (Note: Digital circulation is reported in total only and not broken out by ZIP code.)	ZIP code distribution by analyzed daily/Sunday frequency Distribution by total paid and total qualified ZIP code household estimates Percentage of household coverage Total projected circulation (Compares the daily/Sunday ZIP code breakout to the reporting average)
Designated Market Area (DMA) Core-Based Statistical Area (CBSA)	Geographic	Additional geographic analysis based on population size. Metropolitan Statistical Area (MSA) and Core-Based Statistical Area (CBSA) are U.S. geographical areas based on population size defined by the U.S Office of Management and Budget (OMB).	Based on a publication’s analyzed daily/Sunday frequency Market code Market name DMA/CBSA household estimates Total U.S print distribution by DMA/ CBSA
Basic Prices	Prices	A publication’s pricing information during the reporting period. States a publication’s daily/Sunday/weekend single-copy prices.	Single-copy rate by daily, Sunday/weekend