News media circulation terms and definitions

A glossary of circulation terms that you'll find on AAM reports and data in the Media Intelligence Center.

General Circulation Terms

Term Definition AAM Rule Reference
Digital Nonreplica A digital version that has similar content to the print edition. Nonreplica editions contain a reference to the host print newspaper (i.e., "edition of," "produced by"). Advertising may differ and may exclude FSIs (free-standing inserts).

C 2.3 (3)

C 102.3

Digital Replica A digital version that has the same editorial content and ROP (run of press) advertising as the print edition but may include extras or updated content.

C 2.3 (3)

C 102.3

Net of Considerations The actual amount a consumer pays to subscribe to or purchase the newspaper after subtracting any incentives like gifts or discounts.

C 1.1

C 101.1

Paid Single-Copy A newspaper sold individually at a newsstand, rack or retail store. C 1.1
Paid Individual Subscriptions Newspaper subscriptions where the consumer has paid at least one cent net of considerations.

C 1.1

C 101.1

Print Paper version of the newspaper.  
Qualified Nonpaid

Newspapers that are distributed free to specific addresses, markets, locations or purposes.

C 3.1

C 103.1

Total Average Circulation - Print & Digital The sum of total circulation including paid and free print and digital distribution.  

Paid Circulation Types

Term Definition AAM Rule Reference
Individual Subscriptions A subscription purchased by an individual.

C 1.1

C 101.1

Single-Copy A newspaper sold individually at a newsstand, rack or retail store.

C 1.1

C 101.1

Business/Traveler Paid Circulation Types

Term Definition AAM Rule Reference
Group Subscriptions Newspaper subscriptions purchased by an employer for their employees.

C 3.3(a)

C 103.3 (a)

Hotel Distribution - Guest Refund Individual copies of the newspaper paid for by hotel guests and may be declined and refunded.

C 3.3(b)

C 103.3 (b)

Hotel Distribution
- Room/Lobby Copies

Individual copies of the newspapers purchased by the hotel and either delivered to guests’ rooms or available for pick up in the hotel’s lobby.

C 3.3(b)

C 103.3 (b)

Qualified Nonpaid

Term Definition AAM Rule Reference
Home Delivery - Address Specific

Free newspapers delivered to specific addresses, often as samples.

C 3.1(a)

C 103.1 (a)

Home Delivery - Market Coverage Free newspapers delivered broadly within a geographic area, like a neighborhood or ZIP code.

C 3.1 (b)

C 103.1 (b)

Public Access

Free newspapers placed in public areas like doctor's offices, restaurants or bus stops for anyone to pick up.

C 3.1 (c)

C 103.1 (c)

Other Qualified

Free newspapers distributed for specific purposes, such as:

  • To newspaper employees
  • For educational use in classrooms

  • For registered college students and faculty

C 3.2

C103.2