A glossary of paid and nonpaid circulation terms.
General Circulation Terms
Term | Definition | Data Location | AAM Rule Reference |
Digital Nonreplica | A digital edition that is consistent in character and editorial content with the print edition. Nonreplica editions need to contain a clear reference to the host print newspaper (i.e., "edition of," "produced by," etc.). Advertising may differ and may exclude FSIs (free-standing inserts). | AAM Reports & Media Intelligence Center | |
Digital Replica | A digital edition that is consistent in character and editorial content with the print edition. A digital replica, which may contain additive or updated editorial content, needs to contain the ROP (run of press) as scheduled in the print edition. May exclude FSIs (free-standing inserts). | AAM Reports & Media Intelligence Center | |
Net of Considerations | A consideration is anything that is offered to the consumer to induce them to subscribe/purchase the publication. Net of considerations are the monies allocated towards the publication after all other inducements have been applied. | AAM Reports | |
Paid Single-Copy | Copies of the newspaper sold at newsstands, racks, retail outlets, etc. as opposed to a subscription. The consumer must have paid at least one penny net of considerations for the newspaper. | AAM Reports & Media Intelligence Center | C 1.1 |
Paid Individual Subscriptions | Newspaper subscriptions where the consumer has paid at least one penny net of considerations. | AAM Reports & Media Intelligence Center | |
Traditional hard copy of the newspaper. | AAM Reports & Media Intelligence Center | ||
Qualified Nonpaid |
Copies of the newspaper that are distributed free of charge to consumers in accordance with AAM rules. Qualified nonpaid includes the following categories: |
AAM Reports & Media Intelligence Center | |
Total Average Circulation - Print & Digital | The sum of total paid and total qualified nonpaid print and digital distribution. | AAM Reports & Media Intelligence Center |
Paid Circulation Types
Term | Definition | Data Location | AAM Rule Reference |
Individual Subscriptions | A subscription that was ordered and paid for by an individual who paid at least one penny net of considerations for the subscription. Individual subscriptions can include the following paid categories: individual paid, premium sales, gift subscriptions, discounted subscriptions and combination sales. | AAM Reports & Media Intelligence Center | |
Single-Copy | Copies of the newspaper sold at newsstands, racks, retail outlets, etc. as opposed to a subscription. The consumer must have paid at least one penny net of considerations for the newspaper. | AAM Reports & Media Intelligence Center |
Business/Traveler Paid Circulation Types
Term | Definition | Data Location | AAM Rule Reference |
Group Subscriptions | Copies of the newspaper purchased by an employer intended for their employees. | AAM Reports & Media Intelligence Center | |
Hotel Distribution - Guest Refund | Copies of the newspaper that are paid for by the guests of a hotel. Guests have the option to accept/decline the newspaper. If declined, a refund must be offered to the hotel guest for the cost of the paper(s). | AAM Reports & Media Intelligence Center | |
Hotel Distribution |
Copies that are paid for by the hotel and either delivered to guests’ rooms or available for pick up in the hotel’s lobby. | AAM Reports & Media Intelligence Center |
Qualified Nonpaid