A glossary of circulation terms that you'll find on AAM reports and data in the Media Intelligence Center.
General Circulation Terms
Term | Definition | AAM Rule Reference |
Digital Nonreplica | A digital version that has similar content to the print edition. Nonreplica editions contain a reference to the host print newspaper (i.e., "edition of," "produced by"). Advertising may differ and may exclude FSIs (free-standing inserts). | |
Digital Replica | A digital version that has the same editorial content and ROP (run of press) advertising as the print edition but may include extras or updated content. | |
Net of Considerations | The actual amount a consumer pays to subscribe to or purchase the newspaper after subtracting any incentives like gifts or discounts. | |
Paid Single-Copy | A newspaper sold individually at a newsstand, rack or retail store. | C 1.1 |
Paid Individual Subscriptions | Newspaper subscriptions where the consumer has paid at least one cent net of considerations. | |
Paper version of the newspaper. | ||
Qualified Nonpaid |
Newspapers that are distributed free to specific addresses, markets, locations or purposes. |
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Total Average Circulation - Print & Digital | The sum of total circulation including paid and free print and digital distribution. |
Paid Circulation Types
Term | Definition | AAM Rule Reference |
Individual Subscriptions | A subscription purchased by an individual. | |
Single-Copy | A newspaper sold individually at a newsstand, rack or retail store. |
Business/Traveler Paid Circulation Types
Term | Definition | AAM Rule Reference |
Group Subscriptions | Newspaper subscriptions purchased by an employer for their employees. | |
Hotel Distribution - Guest Refund | Individual copies of the newspaper paid for by hotel guests and may be declined and refunded. | |
Hotel Distribution |
Individual copies of the newspapers purchased by the hotel and either delivered to guests’ rooms or available for pick up in the hotel’s lobby. |
Qualified Nonpaid