News media paid promotional programs
Applicable Rules: C 1.1/C 101.1 Paid Circulation and C 1.3 (a)/C 101.3 (a) Combination Sales
When two or more different priced publications are sold together (newspaper or periodical), the circulation is eligible as paid single copy if the following requirements are met:
- The selling price of the combination package is at least one cent per publication, net of considerations.
- At all locations where the combination is sold, each publication is independently available for sale at a price less than the package.
- None of the publications are stated or implied as free, no additional cost, no extra charge, complimentary or other synonymous language.
When a combination package is offered on a single-copy basis, three purchase options (“stacks” of publications) must be made available at all retail locations, including vending machines: the combination package itself and each publication included in the combination package separately.
A qualifying purchase price for the combination would be at least the selling price of the highest priced publication plus one cent for the second publication.
Example: The selling price for Publication A is $1.00 and for Publication B is $1.00. The combination price must then be at least $1.01.
Example: Two-Newspaper Single-Copy Combination Sale
Buy the daily Illinois Today and the Daily Wisconsin Gazette together for only 50¢.
(Each paper available separately for 49¢ each)
Example: Newspaper and Magazine Single-Copy Combination Sale
Buy the Sunday Illinois Today and the current issue of Chicago Hotspots magazine for only $2.00!
(Illinois Today available separately for $1.00)