News media paid promotional programs
When two or more different priced publications are sold together (newspaper or periodical), the circulation is eligible as paid single copy if the following requirements are met:
- The selling price of the combination package is at least one cent per publication, net of considerations.
- At all locations where the combination is sold, each publication is independently available for sale at a price less than the package.
- None of the publications are stated or implied as free, no additional cost, no extra charge, complimentary or other synonymous language.
When a combination package is offered on a single-copy basis, three purchase options (“stacks” of publications) must be made available at all retail locations, including vending machines: the combination package itself and each publication included in the combination package separately.
A qualifying purchase price for the combination would be at least the selling price of the highest priced publication plus one cent for the second publication.
Example: The selling price for Publication A is $1.00 and for Publication B is $1.00. The combination price must then be at least $1.01.
Example: Two-Newspaper Single-Copy Combination Sale
Buy the daily Illinois Today and the Daily Wisconsin Gazette together for only 50¢.
(Each paper available separately for 49¢ each)
Example: Newspaper and Magazine Single-Copy Combination Sale
Buy the Sunday Illinois Today and the current issue of Chicago Hotspots magazine for only $2.00!
(Illinois Today available separately for $1.00)