Newspapers distributed together

News media paid promotional programs

Applicable Rules: C 1.1 Paid Circulation and C 1.3 Combination Sales

When a newspaper publishes less than seven days a week and wants to distribute copies of another newspaper on its nonpublishing days, the supplemental circulation served by the other newspaper is eligible as paid home delivery.

For example:

  • Newspaper A (primary newspaper) only publishes Monday through Saturday.
  • Newspaper B publishes seven days a week.
  • Newspaper A wants to serve Newspaper B’s Sunday issue to all of its subscribers.

The supplemental copies of Newspaper B are eligible as paid home delivery if the following requirements are met:

  • Promotional materials clearly identify the two newspapers being sold together and reflect a qualifying purchase price for the bundle.
  • The supplemental newspaper isn’t stated or referred to as free, no additional cost, complimentary or other synonymous language. Copies presented or implied as free to the consumer are only eligible as qualified home delivery - targeted circulation.
  • Subscribers are presented with an opportunity to opt-out of the supplemental newspaper.
  • Circulation for the supplemental newspaper is not served in excess of two days per week.

Notes:

If a digital edition is to be utilized as the publication distributed on nonpublishing days of the host newspaper, subscribing households must register and activate the digital edition service.

 

Example: Newspaper Distributed Together Offer

Subscribe to The Gazette (Mon.-Fri.) and the Saturday and Sunday delivery of The Journal is included!* All for only $48 a year!

YES, I want to subscribe today!

_____ 6 months, $24.00

_____ 1 year, $48.00

_____ * To opt-out of delivery of The Journal, simply check this box.

 

Example: Newspaper Distributed Together Notification 

Dear loyal Gazette subscriber:
Effective May 16, you will receive Saturday and Sunday delivery of The Journal included with the cost of your current paid subscription.*
You don't have to do anything—this great service will automatically begin with the May 16th issue. You will now have all the Saturday and Sunday news and coupons you have been missing. Enjoy!
Sincerely,
Jane Doe, Publisher


* If you do not wish to receive delivery of The Journal, please call 1-800-OPTOUTT to decline.