Paragraph 3 ZIP code data column descriptions

A breakdown of the Distribution by ZIP Code report in AAM’s Newspaper Analyzer tool.

AAM’s Newspaper Analyzer tool houses ZIP code-level data for local and national newspapers across North America. The Distribution by ZIP Code report offers a comprehensive breakdown of your selected newspapers’ distribution. View the table below for an explanation of each column of the Distribution by ZIP Code report.

ZIP-code-in-Analyzer

Column Heading	Explanation
Member Name	The edition name of the publication. This column may be filtered by member’s main and applicable affiliated publications.
City Published	The city of the publication.
State Published	The state of the publication.
Reporting Date	Ending date of the document.
Data Source	Indicates whether the information was pulled from the AAM quarterly data report or the audit report.
Reporting Cycle	Reporting cycle for the AAM quarterly data report or audit. QR = quarterly; AN = 12-month audit; BI = 24-month audit.
Standard Frequency	The paragraph 3 ZIP code frequency day.
Frequency Description	The paragraph 3 ZIP code frequency day.
ZIP	ZIP code
ZIP Town	Town associated with the ZIP code.
ZIP State	State associated with the ZIP code.
Households	Number of households in the ZIP code (obtained from The Nielsen Company).
Total Paid	Publication’s total paid distribution by ZIP code. Note: Total paid includes: paid home delivery, paid single-copy sales and business traveler copies (i.e., hotel lobby copies.)
Total Qualified	Publication’s total qualified nonpaid distribution by ZIP code. Note: Total qualified includes: home delivery address specific, home delivery market coverage, public access (retail/ business, dist. to apts., and racks & Other distribution), and other qualified (employee/independent contractor, education and university copies).
Total Circulation	Publication’s total print distribution by ZIP code. Total circulation is the sum of total paid and total qualified distribution.
Total Projected Circulation	The projection of the quarterly/audit period averages (in para 1) to the one day distribution figures in the para 3 ZIP report. This provides an estimate of what the quarterly/12-month average would be per ZIP. Note: Typically para 3 includes paid single-copy returns. Para 1 always excludes paid single-copy returns.
Edition Type	N/A
% of Household Coverage	Compares the projected figure by ZIP code to the ZIP code household estimate. This figure is useful in determining how well the publication is penetrating a particular ZIP code.
Analyzed Day	The representative day the publication has selected to analyze their distribution by ZIP code. For AAM purposes the publication has to select a representative Sunday (if applicable) and a representative week day (if applicable).
Latest Update	The last date this report was updated.