Periodical Analyzer reporting options

A description and featured data points for each report in AAM's Periodical Analyzer.

AAM’s Periodical Analyzer is a powerful tool that is available to all AAM clients. The Analyzer searches the depths of the Media Intelligence Center to provide media buyers data on consumer magazine titles based on six-month publisher’s statement data. Below are descriptions of the Periodical Analyzer reports to help you pinpoint just the metrics you need for your media analyses.

Circulation Analyses

Report Name	Focus	Description	Main Data Points
Average Paid, Verified and Analyzed Nonpaid Circulation	Circulation and Rate Base	A top-line look at overall distribution and rate base. Features the six-month total distribution average by main distribution types and rate base information and variances. Ideal for comparisons of like periods and multiple publications.	Total paid subscriptions Total single-copy sales Total verified subscriptions Total analyzed nonpaid Single-copy price Frequency Rate base
Circulation Trends (Six-Month Periods)	Circulation and Rate Base	An overview of top-line distribution fluctuations from the previous publisher’s statement. Compares top-line data averages from the current and previous publisher’s statements and reports the variance.	Total paid subscriptions Total single-copy sales Total verified subscriptions Total analyzed nonpaid Rate base
Five-Year Trend Analysis	Circulation Trends	A historical year-over-year trending report. Calculates the yearly average from June and December publisher’s statements for the past five years.	Paid subscriptions Verified subscriptions Total paid and verified Total paid, verified and analyzed nonpaid Average annualized subscription price Percent of change by category
Prices	Pricing	A title’s pricing information from the publisher’s statement period. States a publication’s single-copy and suggested subscription prices.	Single-copy price One-year suggested price Net per copy Net annualized price
Audit Report vs. Publisher's Statement Variance Report	Audit Variance	A comparison of a publisher’s attested distribution and the audit. Compares the total distribution of the publisher’s statements included in the audit period to the latest released audit report.

Issue Comparison Analyses

Report Name	Focus	Description	Main Data Points
Paid, Verified & Analyzed Nonpaid by Issue Print & Digital	Circulation by Issue	Top-line data from each issue within the publisher’s statement period. Focuses on the total print and digital distribution by individual issue within the statement period. Ideal for media planning by time period.	Paid subscriptions Verified subscriptions Single-copy sales Analyzed nonpaid
Paid & Verified by Issue Digital Nonreplica	Digital Nonreplica	Reports applicable digital nonreplica distribution by issue. Ideal for analyzing digital nonreplica distribution by issue for multiple titles. Note: Digital nonreplica is only disclosed in the Issue-by-Issue section; it is not calculated in the overall six-month average.
Audit Report vs. Publisher's Statement Total Paid, Verified & Analyzed Nonpaid by Issue	Audit Variance	Compares audit report to publisher’s statement data. Compares a publication’s issue-by-issue statement distribution claims to the latest released audit and notes any variance.	Paid subscriptions Verified subscriptions Single-copy sales Analyzed nonpaid
Audit Report vs. Publisher's Statement Analyzed Nonpaid by Issue	Audit Variance	Compares nonpaid audit report data to publisher’s statement data. Compares a publication’s analyzed nonpaid statement distribution claims by individual issue to the latest released audit report and notes any variance.
Issues that Missed Rate Base Issues that Exceeded Rate Base	Rate Base	Compares a publication’s applicable rate base to each issue within the reporting period and reports if the publication missed or exceeded rate base and the variance.

Subscription Analyses

Report Name	Focus	Description
Verified Subscriptions	Verified Distribution	Breaks out verified subscriptions into distribution categories. Details verified subscription distribution by category: individual use, doctor/health care providers, fitness facilities, etc
Duration of Subscriptions Sold	Paid Subscriptions	Length of subscription terms. Details the length of subscription terms sold during the period (i.e., 12 months, 24 months)
Use of Premiums	Paid Subscriptions	Details premiums used. Specifies whether or not a publication used premiums to obtain paid subscriptions and by how many copies sold within the period.
Channel of Subscription Sales	Paid Subscriptions	The channels used to obtain subscriptions. Details the channels (i.e., mail order, telemarketer, catalog) used to sell subscriptions during the period.
Supplemental Analysis of Average Paid, Verified & Analyzed Nonpaid Circulation	Circulation Detail	A further breakdown of average paid, verified and analyzed nonpaid data. Provides a granular look at a publication’s distribution types, such as paid partnerships, paid associations, paid sponsorships, analyzed nonpaid market coverage.
Post Expiration/Award Points Subscription Copies	Circulation: Post Expires, Award, Loyalty	Publications that used award/loyalty points or served expired copies. Discloses the number of award point subscriptions and percentages to circulation by publication during the period. It also reports publications that served post expired copies that were included in paid subscriptions. Ideal for year-over-year comparisons and analyses of multiple publications.

Geographic Analyses

Report Name	Focus	Description
Average Circulation of Regional, Metro and Demographic Editions	Geographic	Discloses the average circulation of publications that distribute regional, metro or demographic editions. Ideal for analyzing multiple publications
Geographic Analysis	Geographic	A breakdown of print distribution by state, province and U.S. region. Displays a publication’s circulation by geographic area for the analyzed issue within the period. It identifies circulation in the 50 U.S. states and U.S. possessions. Data is also provided for Canadian, international and military subscriptions if any were served. Note: Digital circulation may be reported, but only as a total. Ideal for target marketing when viewing data for a single or multiple titles.
Supplemental Data County Level Single Issue (SDR County Analysis)	Geographic	A county breakdown of the analyzed issue. Breaks down total paid subscriptions, verified subscriptions, single-copy sales and analyzed nonpaid for the analyzed issue by county and ABCD county size. The county sizes range from largest to smallest based on U.S. Census data and defined by the Nielsen Company for the contiguous 48 states. Note: This data is optional for a periodical client to report.

Market Analyses (for U.S. publications only)

Report Name

Focus

Description

DMA Report with County Detail

DMA Report without County Detail

Geographic

Additional geographic analysis for periodicals reporting county data.

A Designated Market Area or DMA® (trademarked by The Nielsen Company), is a specific geographic area to which a county in the U.S. is exclusively assigned based on the television viewing habits of the people residing in the county. For those periodicals reporting county data, the first report breaks down the analyzed issue’s distribution by DMA, county and ABCD county size; the second report by DMA only.

MSA/CBSA Report with County Detail

MSA/CBSA Report without County Detail

Geographic

Additional geographic analysis based on population size.

Metropolitan Statistical Area (MSA) and Core Based Statistical Area (CBSA) are U.S. geographical areas based on population size defined by the U.S. Office of Management and Budget (OMB). For periodicals
reporting county data, the first report breaks down the analyzed issue’s distribution by MSA/CBSA, county and ABCD county size; the second report by MSA/CBSA only.

Canadian Circulation of U.S. Magazines

Report Name	Focus	Description
Total Canadian Circulation of Analyzed Issue	Geographic	A U.S. magazine’s total distribution in Canada. Identifies a U.S. magazine’s total distribution in Canada for the analyzed issue during the period
Single Issue Geographic Total Paid and Verified Canadian Circulation by Province	Geographic	A breakdown of circulation by province. Identifies a U.S. magazine’s total paid and verified distribution in Canada by province for the analyzed issue during the period.
Single Issue Geographic Total Analyzed Nonpaid Canadian Circulation by Province	Geographic	A breakdown of circulation by province. Identifies a U.S. magazine’s analyzed nonpaid distribution in Canada by province for the analyzed issue during the period.