Periodical Brand View tab descriptions

AAM Brand View is a free online interface that ties together all of a publisher’s media options in a single, trusted place. Listed below are brief descriptions of the metrics and information published in AAM Brand View profiles.

Overview: The home page of a Brand View profile, which can be enhanced with promotional text, graphics, video and a direct link to the publication’s media kit.

Rapid Report (U.S. magazines only): Available to AAM clients that file Rapid Report data. AAM Rapid Report allows publishers to report key top-line circulation data on an issue-by-issue basis within weeks of the on-sale or distribution dates. All U.S. consumer magazines with circulation of more than 500,000 are required to file data for each issue.

Circulation: Populated with the most recent six-month reporting period data and is updated automatically with each new data release.

MM360° (magazines only): To be included in Magazine Media 360°, brands must be tracked for print audience in GfK MRI’s Survey of the American Consumer® (print and digital editions), or the Ipsos Affluent Survey USA. Titles must also be measured for digital audiences by ComScore for web or mobile visitors.

  • Includes metrics from print and digital editions, web, mobile web, video and total MM360° figures.
  • Automatically updates quarterly after the release of the MM360° report.

Digital: For publications that report website metrics such as unique browsers, monthly visits and page impressions.

Social: Reports engagement metrics such as likes and followers for publications that report social media information.

Newsletters: Reports average net distribution of email newsletters.

Apps: Features unique devices and page impressions.

Learn More: Features a publication’s advertising contacts, special events, charitable work or other information they would like to share with media buyers.

Reports Library: All periodical Brand View profiles feature the Reports Library, which provides access to a publication’s publisher’s statements and audit reports. Selecting the “Add Historical Reports” button adds up to 10 years of historical reports.