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      Reporting web and social media metrics

      Reporting web and social media metrics has never been easier. AAM’s automated digital assurance program streamlines the reporting and distribution of verified web and social media data. AAM automatically collects, validates, and reports web and social media data monthly to provide publishers and buyers with an accurate look at these digital metrics. This guide reviews the available metrics, where they are reported and simple steps to get started.

      Reportable web and social media metrics

      Web:

      Page Impressions: A digital metric that counts how many times a web page element is displayed on a user’s screen. One request by a browser should result in one reported page impression.

      Unique Browsers: A measurement of unduplicated, cookied browsers that accessed the digital content of a site during the period reported.

      Visits: A series of interactions with a site by a unique browser or user without 30 minutes of inactivity.

      Reportable digital metrics: web page impressions, unique browsers, monthly visits

      Social Media:

      Activity: The number of likes or followers of a brand’s social media channel during a given reporting period (e.g., Facebook, Instagram, LinkedIn, Pinterest, Twitter/X, YouTube and TikTok).

      Reportable social metrics

      Getting Started

      Step 1: Fill out this form with the following information:

      • Contact information (name, company, email, phone number)
      • Website URL, app name or Other Identifier
      • GA4 account name
      • GA4 property ID
      • Associated social media properties

      Note: If you have multiple web properties, click 'Add Web Property' for each additional property.

      Click 'Add Web Property' for each additional property.

      Step 2: Grant Access to Your GA4 Account. Grant aam.digital.ga4@gmail.com “viewer” access to your account(s).

      Note: View these instructions if you need help granting viewer access or locating your GA4 account name or property ID.  

      Grant viewer access to your GA4 account

      Step 3: Review and Submit. Double check the information included in the form. When ready, click the ‘Submit’ button.

      Note: Once submitted, AAM will filter and validate the web/social data. AAM will discuss any anomalies found and review how to resolve them.  

      Submit form

      Released web and social media data

      Your web and social media metrics will be available in the following areas of AAM’s Media Intelligence Center:

      Brand View Profiles (Updated the 5th of every month)

      Brand View profile example

       Note: Activate or update your Brand View profile here. 

       

      Six-Month Publisher's Statements

      Publisher's statement examples

      Cross-Media Analyzer

      Cross-Media Analyzer

      For questions or assistance, please contact AAM.