Understanding the Basics
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      3. Understanding the Basics

      Using the search bar and filter feature

      Narrow your list of titles for advanced analysis.

      AAM’s Media Intelligence Center houses data for thousands of news, magazine and business media publications. To find the titles that meet your requirements, the Media Intelligence Center offers two different ways to narrow your search.

      Search Bar

      Located at the top of the navigation window, the search bar allows you to quickly find titles by entering the name of the media property or publisher, the city or ZIP code where the circulation is distributed or by AAM member number.

      Enter titles, cities, ZIP codes and AAM member numbers in the search bar

      Filter Feature

      On the left-hand navigation, the Media Intelligence Center offers a filter option to narrow your search to a group of publications based on common parameters. You can choose one or more of the following filters:

      1. Media – Choose the type of publication: news media, magazine media, business media, farm media, religious or interactive publication.
        Select a media type
      2. Status – This option allows you to narrow your list of publications to AAM members with current data (“active”) or previous AAM members (“inactive”).
        Status filter
      3. Cross Media – Find publications with additional digital metrics such as newsletter, social media, website, app and more.
        Cross Media filter
      4. Periodical CMRs – This option allows you to quickly select any magazine or business media that reports additional digital metrics on a Consolidated Media report.
        Periodical CMR filter
      5. Country – Search for titles in the U.S., Canada, or international markets.
        Country filter
      6. Digital Editions – A quick search option for finding publications who report digital circulation to AAM.
        Digital Editions filter
      7. Circulation – Select publications of a specific circulation size from one of the pre-selected ranges or specify your own.
        Circulation filter
      8. Newspaper Frequency – Find circulation for newspapers publishing on certain days of the week.
        Newspaper Frequency filter
      9. City – Choose the publication city for a newspaper, regional magazine or business publication.
        City filter
      10. Parent Company – Choose the parent company for one or more publications.
        Parent Company filter
      11. SRDS Classification – For U.S. magazines, business publications and farm media, you can narrow your search by SRDS classification.
        SRDS Classification filter
      12. CARD Classification – For Canadian magazines, business publications and farm media, you can narrow your search by CARD classification.
        CARD Classification filter
      13. Market Search – This option allows you to narrow your search by distribution within a geographic area:
        Market Search filter
        1. State/Province – For news and farm media
          State/Province filter
        2. DMA (Designated Market Area) – For news media and magazine media who participate in AAM’s Supplemental Data Report
          DMA filter
        3. CBSA (Core-Based Statistical Area) – For news media and magazine media who participate in AAM’s Supplemental Data Report
          CBSA filter

      Need more information? Send us your question or request a customized training session.