These documents are the framework for AAM B2B and farm media audits.
AAM’s bylaws provide the framework for AAM’s structure, while the rules break down the requirements for business and farm media distribution categories. Designed by AAM key stakeholders to bring trust and transparency to the media buying and selling process, the bylaws and rules are always evolving to address industry trends and concerns. PDFs of these documents are available on AAM’s website for the U.S. and Canada.
AAM also provides resources to help publishers understand AAM rules and requirements. Please visit this area in the Support Center for further rule clarifications.
If you have further questions about AAM rules and whether your publication’s promotional programs meet these requirements, please contact us.