B2B/farm media publisher’s statement filing

Learn to navigate AAM’s filing tool for business and farm publications.

Left-hand navigation of B2B/farm filing toolGetting Started

The left-hand menu has three sections:

  • General Information and Circulation Data
  • Analysis
  • Review and Submit

Each section contains information about the data in each paragraph of your AAM publisher’s statement. Let’s take a look at the sections of the tool.

Publication Information

This section asks you to declare whether you are reporting print and digital circulation, as well as qualified paid, nonpaid (where applicable) and frequency. You can also update publisher and contact information, field served and the definition of qualified recipient. When completed, click the Save or Save and Continue button at the bottom of the page. 


Quick Tips:

  • Your selections for circulation type and categories will determine the categories available throughout the filing tool. If you do not see the correct category displayed within the filing tool, double check your selections in the Publication Information section.
  • When entering text, do not include apostrophes ('). These will be added by AAM during statement review. 

The Publication Information section

Issue by Issue

The Issue-by-Issue section collects data for each reported distribution category and automatically populates six-month averages for each. The output for the Issue by Issue paragraph will be in the qualified paid and qualified nonpaid summary format only.

To complete the Issue by Issue section:

  1. Review the assigned calendar dates for each issue. This field will be prepopulated if the issue name contains a month or date. These dates are used for ordering the issues chronologically. If a publication does not have a date (i.e., winter issue), a calendar date needs to be assigned for that issue.
  2. To add or delete a row, click on the plus or red X icons. plus_x
  3. Indicate which issue is the analyzed issue by checking the Analyzed radio button next to the applicable issue. Enter data for each reported distribution category by issue. Note: Don’t forget to enter your nonqualified circulation. 
    Check the analyzed issue radio button.
  4. Reporting qualified paid distribution should be net, meaning returns have been deducted from paid distribution.
  5. If you are reporting a special issue, check the Special Issue box next to the appropriate issue. Special issue(s) will not be calculated in the six-month averages for qualified paid and qualified nonpaid sections. Note: Six-month averages appear at the bottom of the grid. 
    Check off any special issues.
  6. The Show Totals button allows you to view totals by paid and nonpaid.
    Click the Show Totals button
  7. Check the Not reporting adds/remove box if you are not reporting optional adds or removes.
    Check the box if you are not reporting adds/removes.
  8. Instead of entering data directly into the filing tool, you may upload the issue-by-issue data section as a CSV file. To download an example file, click on the Download Excel Example Click the CSV Specifications link for instructions on setting up your CSV file.

Quick Tips: 

Please enter issue names according to the following:

  • Monthly: First three letters of the month (e.g., May, Jun, Jul)
  • Weekly: First three letters of the month followed by the two-digit date (e.g., Jun 01, Jun 08, Jun 15)
  • Multi-month: Two three-letter abbreviations (e.g., Jun/Jul)
  • Multi-week: Three-letter abbreviations followed by two-digit date/two-digit date (e.g., Jun 01/08)
  • Other: Complete issue name (e.g., Football), Annual (e.g., 2016), Seasonal (e.g., Winter), Volume (e.g., Vol#24)
  • Do not use periods with abbreviations
  • Include a leading zero (e.g., Jun 08) in dates 1 to 9
  • Uppercase the first letter 

    Issue by Issue Overall Example:

    Issue by issue example

    Regional and Demographic Editions

    This section is only for reporting editions in which advertising was sold separately. Each edition will report the applicable paid and/or qualified nonpaid distribution. If you do not have separate editions, please skip to the next section of the filing tool.

    Regional and Demographic Editions section

    Business and Occupational Analysis

    The Business and Occupational Analysis (BOA) takes the analyzed issue and details the paid and/or qualified nonpaid distribution by applicable business, industry, job titles, occupations or functions.

    To file the BOA, click on Business & Occupational under the Analysis section. This section does not contain a data entry area but is submitted via Excel.  

    Important Notes:

    • BOAs are submitted via Excel only. Emailed BOA’s will not be accepted.
    • If reporting an international geographic analysis, please include it as a separate tab within your BOA file.

    Business and Occupational section

    Quick Tips:

    • Indicate any changes to the previously filed BOA with a note in your uploaded file. All format changes must be approved by AAM prior to the publisher’s statement release. 
    • Upload only one Excel file. If your publication also has a supplemental BOA, please include it as a separate tab in the file. 
    • Include any images/graphics pertaining to the BOA in the file.
    • For any file edits that need to be made after statement submission, please contact AAM.
    • If you would like to include a chart for your BOA, contact AAM.

    Steps for submitting your analysis: Use the customized AAM template

    The AAM template has been populated based on your previously filed BOA. It is formatted and cannot be changed. Any changes to the BOA format must be submitted and approved by AAM prior to the statement release. The format and graphics of your BOA in the Excel file will be the same as it appears in your printed publisher’s statement. Your file will be stored in the publisher filing tool.

    1. Click on the Business & Occupational link under the Analysis section.
      Click on Business & Occupational in left-hand menu
    2. Download the linked template. Note: only one file should be used per publication. If you have supplemental sections within your BOA and/or an international geographic analysis, these sections will appear as separate tabs within the file.
      Download the template
    3. Open the downloaded template, click on Enable Editing and save the file to your computer.
      Save the downloaded template to your system.
    4. Enter the business and occupational data for the selected analyzed issue, save the file to your computer, then upload the saved filed.
      To upload the completed BOA:
      • Select the Choose File button
      • Navigate to the saved file on your computer
      • Click Open
      • Select the Upload Business & Occupational File button to upload the file
        Upload your BOA file.


    Quick Tip: If you wish to include graphics in the BOA file, please contact AAM. 


      5.  Business & Occupational Final Step: Once you have uploaded your completed BOA file you can view it in the Business & Occupational drop down on the View Data screen. 

      View your uploaded BOA file

      Quick Tip: You can edit and reupload your file up until the moment you submit your filing. Once submitted, please contact AAM to make additional edits.

      Age of Source (Source Analysis)

      The Age of Source (Source Analysis) section examines the analyzed issue by the source of circulation and the age of that source for the qualified nonpaid distribution. Update this section with your current selected analyzed issue information. 

      There are three options for reporting your age of source (source analysis) data:

      1. Standard Reporting: The default option reports the age of source by the standard 1-2-3-year age analysis along with both the main source categories and the detailed sub-source categories.

      Standard reporting for age of source analysis

      2. Report by Source Type Only: Click the blue "Report by Source Type Total" button to report the age of source by the 1-2-3-year age analysis and main source categories without detailed sub-source categories.

      Report by source type only option for age of source reporting

      3. Total Only (print, digital, and print & digital undup): Check the second box to report the source analysis in total only for the main source categories. This option does not include the 1-2-3-year age analysis or the detailed sub-source categories.

      Total only option for age of source analysis


      • If you are reporting paid and nonpaid circulation in aggregate, check the "Click here if you are reporting paid and nonpaid circulation in aggregate" box.
      • If reporting age of source by total only, the percentage of circulation from sources older than 24 months shall be explained in a footnote.

      Engagement Analysis

      This optional section reports recency of engagement instead of traditional age of source information for qualified nonpaid distribution. It replaces reporting the age of the initial recipient source for the analyzed issue by focusing on other channels where the recipient interacts such as digital editions, websites and email newsletters. You may report Age of Source, Engagement Analysis or both. If you wish to combine the reporting of qualified paid and nonpaid in the Engagement Analysis section, check the box next to Click here if you are reporting paid and nonpaid circulation in aggregate. If you choose not to report this information, check the Not Reporting box and click Save and Continue.

      Engagement Analysis section

      Mailing Address

      This optional section reports how the copies in the analyzed issue were addressed. Check the Not Reporting box if you are not reporting this information. Then click Save and Continue.

      Mailing Address section

      Geographical Analysis

      On the Geographic Analysis screen, enter the circulation for the designated analyzed issue by state and/or province. Check the box if you are reporting units. Remember to click Save often when entering your data. To view totals, click the Show Totals button. 


      U.S. geographic example


      Canadian geographic example

      Quick Tip: If you are reporting international geographic data, create a separate tab for this information within your Business Occupational and Analysis (BOA) file.   

      There are two options for entering your publication’s geographic analysis: manually or via upload. The following instructions outline how to prepare and upload a customized geographic analysis spreadsheet to the Publisher Filing Center.

      1. Complete the Publication Information in the General Information section. The tool uses this information to customize your geographic template with the proper distribution categories for your publication.

      Check you selections in the Publication Information section.

      2.  Navigate to the Geographic section under Analysis. Click on Download Template and save the downloaded Excel template to your computer. 

      Download the geographic template

      Quick Tip: For the geographic upload function to work in the filing application, only the pre-determined AAM Excel template may be used. 

      3. Enter your publication’s geographic information into the downloaded template and then save your completed file to your system. Note: The format of the Excel file cannot be changed. However, you may cut and paste data from your Excel reports into AAM’s customized Excel file.

      Geographic spreadsheet

      Quick Tip: The customized AAM Excel template may be used for future publisher’s statement filings if your publication’s distribution categories don’t change.

      4. Now that you’ve saved your Excel file, go back to the Geographic section in the filing tool and click the Choose File button. Select your file and click the Upload button to populate the geographic section of the filing tool. Remember to click Save or Save and Continue at the bottom of the screen to save your uploaded data. 

      Upload your geographic analysis file

      5. Edits may be made either directly to the data in the geographic section or to the customized Excel template and then reuploaded to the tool.    

      Quick Tip: Do not add any symbols to the fields in AAM’s Excel template. The format is not editable, and the state/province/country order cannot be changed. 

      6. Once you are satisfied with the data in the geographic section, remember to click Save or Save and Continue

      Prices and Optional Data

      This section allows you to report price data, term data and sales channels. Please use your previous publisher’s statement as a reference. If you are not reporting the optional paragraphs within this section, check Not reporting this optional paragraph. If you are reporting qualified nonpaid circulation only, then proceed to the next section.

      Prices and Optional Data section


      The Notes section is where you may further explain any circulation claimed within the previous sections. Click on the Add Notes button to see a list of all possible disclosures and add those that apply to this statement period.

      Quick Tip: When entering text, do not include any apostrophes ('). These will be added by AAM during statement review. 

      Notes section

      Publisher Comments

      Add any comments or issues about your statement processing.

      Publisher Comments section

      Upload Images

      AAM encourages you to brand your document by adding your logo and cover images. Visit the Upload Files section to submit images. Logos, cover images and web page screenshots appear in different areas of the document. Below is a summary of where each image type appears and their optimum display settings. 

      Logo –  Logos appear on the front page of your document. Logos need only be submitted once to AAM, unless your logo has changed. For optimum display of your logo, the image should be a high-resolution file of at least 300 dpi in TIFF or JPEG format. 

      Cover Images – Cover images appear on the front page of your document. A new cover image should be submitted each time you file with a cover date in the reporting period. For optimum display of your cover image, please submit a high-resolution file of at least 300 dpi in TIFF or JPEG format. 

      Web Page Images – Web page images appear on the front page of the Consolidated Media Report. Web page images represent your cross-media reporting channels (additional print product, website, e-newsletters, mobile, etc.). There is a limit of four web page images per document, one per media channel. New web page images should be submitted each time you file, with a date in the reporting period. For optimum display of your web page images, please submit a high-resolution file of at least 300 dpi in TIFF or JPEG format. 

      Other – This category is used for additional images that you wish to include in your report (i.e., sample questionnaires, maps). When using this option, please include a description of the file in the field next to the radio button (i.e., questionnaire). 

      Upload Files section

      View Data

      The View Data section summarizes all information entered into the filing tool and allows you to print or save a summary report.

      View Data section

      View Snapshot

      This area reflects your paragraph 1 data and Snapshot entry. If edits are necessary, please return to the General Information & Circulation Data section of the filing tool and make your corrections.

      View Snapshot section

      View Alerts

      This section identifies any data errors. Please address all error messages before submitting your data.

      View Alerts section

      Statement Submission

      Once you have reviewed any alerts or errors and are ready to submit your data to AAM, enter your name, title and check the box to save your data. This serves as your certification of the data you are about to submit.

      Then click the button to Submit Publisher's Statement Data to AAM. You will receive a confirmation email stating that the data has been submitted.

      Statement Submission section

      How to Approve or Reject Your Data Submission

      Once you have submitted your data, you will receive an email from AAM stating that your data has been filed successfully. AAM will then review the data and send a follow-up email stating that your data has been approved or that it needs adjustments. If AAM approves the data, you will have an opportunity to review the data and either accept or decline your data submission.

      Please note that AAM no longer sends a PDF proof of your publisher’s statement for review. Instead, you will need to follow the instructions below to appropriately review and approve or decline your recent data submission.

      Note: If you file a Consolidated Media Report, you will receive two emails. First, an email will be sent for you to approve your publisher’s statement data through the filing tool as outlined below. Once your data has been approved for release, you will receive a second email containing a proof of the PDF Consolidated Media Report for your approval.


      1. First you will receive an email from AAM that looks like this:

      Example Approve/Decline email

      2. Click the link for the Publisher Filing Center and reenter your member number, username and password. 

      3. Select Publisher’s Statement Filing from the right-hand menu and choose the most recent filing period. 

      4. Once you’re in the tool, click on View Data under the Review & Submit section in the left-hand menu. 

      Return to View Data section

      5. If you’re satisfied with your data, return to the email and select Approve. Now your data will be released to the Media Intelligence Center and the publisher’s statement will be produced and released.

      Click the approve link to approve your data to AAM

      6. If you’re not satisfied with your data, return to the email and select Decline. The filing tool will reopen for you to make any adjustments. 

      Click the decline link if your need to make changes to your data.

      Questions on Filing - Contact Information

      For questions or assistance, please contact AAM.