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FAQs about Participating in AAM’s Web/Social Assurance Program

AAM’s automated digital assurance program streamlines the reporting, verification and distribution of AAM-verified web and social media data to make it easier for publishers to share validated cross-media data with media buyers.

These FAQs explain how the program works and the benefits for publishers and media buyers.

What is AAM’s automated digital assurance program?

AAM’s automated method for reporting, verifying and distributing web and social media data makes it easy for publishers to share valuable cross-media data with media buyers.

How does the process work?

Once a publisher gives AAM read-only access to their website analytics and social media handles, AAM automatically collects, validates and distributes the data to publishers’ Brand View profiles, which are housed in AAM’s Media Intelligence Center.

What data is included in the program?

AAM accepts web data from Google Analytics 4 and Adobe. Publishers also can report data from social platforms such as Facebook, LinkedIn, Instagram, X, YouTube and Pinterest.

Who can participate?

The program is available to all AAM-audited publishers as part of their AAM membership.

How often is new data released?

New web and social media data will be included in AAM’s Media Intelligence center through publishers’ Brand View profiles and AAM’s Cross-Media Analyzer tool on the 5th of every month.

What are the benefits to publishers for reporting cross-media data to AAM?

By providing verified cross-media data, publishers can assure buyers their metrics are reliable and updated monthly. Including all publisher data in one source like AAM Brand View makes it easier for media buyers to access and use this data. Publishers also benefit from AAM’s expertise in identifying trends and best practices, helping them better understand their website traffic, which leads to more informed monetization decisions.

What are the benefits for media buyers?

Media buyers rely on AAM as a source of accurate, verified data. Verified digital data is becoming increasingly important to buyers to inform their media planning decisions. By including this data in Brand View, buyers will have access to more data in a single, easy-to-use source.

How does AAM ensure the data is trusted and validated?

AAM reviews the data and applies filters to ensure accuracy. AAM will notify the publisher if any anomalies are detected. This proactive approach helps publishers correct issues quickly, ensuring that the data is up to date, trustworthy and transparent.

How can publishers use their AAM Brand View profiles as a sales tool?

Publishers can leverage their AAM Brand View profiles by sharing a custom link with buyers, providing them easy access to all AAM-verified data. This data is automatically updated so buyers always have access to the most up-to-date verified data.