AAM profiles are an exceptional client benefit that helps promote your AAM-verified data along with informational text, images and video to tell your total brand story. AAM profiles appear in the Media Intelligence Center when a user clicks on your publication’s title.
One of the most-used benefits of an AAM profile is a customized link that allows clients and other stakeholders to view your profile at any time, without logging in to the Media Intelligence Center. Here are some ideas on how to spread the word.
1. Email Signature
Email signatures are ubiquitous but still offer a valuable way to communicate a message. Consider adding a link to your profile with your contact info to give your contacts new insight into your media brand. We’ve mocked up a couple of examples to get the ideas flowing.
2. Media Kit
Provide additional stats to online media kit visitors and show that you’re AAM audited by linking to your profile. Together, your media kit and AAM profile provide media buyers with ample information to make informed buying decisions.
3. Social Media
Include a link to your profile in your company profile or about page on LinkedIn, Facebook, Twitter, Instagram, YouTube and Pinterest. Remember to share a link when you update your profile or new data is released, too.
These suggestions are just a few possibilities to share your profile. The bottom line is your profile is yours to share, so let advertisers know you provide this crucial AAM-verified information.
Tip: When promoting your profile, we suggest using informational content as linking text to your profile. After you’ve logged in to the Media Intelligence Center and copied the URL from your profile, follow the example below to learn how to link text in Microsoft Outlook or Word.
