Understanding data analysis options for news media

Take a deeper dive into news media metrics.

AAM’s Media Intelligence Center contains a vast collection of news media circulation metrics and ZIP code-level detail. This deeper analysis resides behind the Analyze Data button.

Begin your analysis by selecting several news media titles and clicking Analyze Data.

The title window changes, displaying several options for the titles selected in the previous menu. Now we can navigate to:

  • News Media Statements – View the PDF reports for each title selected on the homepage.
    News Media Statements tab
  • Reports Library – View the complete library of PDF audit reports for each title.
    Reports Library
  • Audit Status Learn how the audit is progressing for each title including last release, progress, and change dates.
    Audit Status tab
  • News Media Analyzer – Enter the News Media Analyzer tool and begin more in-depth analysis for the titles selected. A wide range of reports are available here including ZIP code-level data.
    News Media Analyzer
  • Cross Media – View cross-media metrics for the selected newspapers including apps, social media, website traffic, and newsletters.

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