Public place: waiting rooms

Magazine media qualifying verified circulation

This type of public place verified circulation includes copies distributed to waiting rooms such as doctors’ offices, hospital waiting rooms, beauty salons, fitness facilities, etc.

Qualification

For waiting room public place verified circulation to comply with AAM requirements, each waiting room must:

  • Receive at least two consecutive issues of the magazine.
  • Receive the current issue of the magazine (back copy service is not permitted).
  • Be presented with an opportunity to opt-out of receipt of the magazine(s).
  • Receive no more than three copies, per issue, of the magazine, per waiting room location.
     

Please note:

  • There may be locations such as a hotels or medical facilities that have multiple waiting room locations, such as the lobby, restaurant, spa, cafeteria, emergency waiting room, surgery waiting room, etc. Controls must be in place to ensure the distribution is executed in compliance with AAM rules (no more than three copies per each waiting room location within the facility).
  • The publisher, or its agent, must also maintain documentation signed by the management of the facility attesting to the number of different waiting room locations within the facility and identify them.

Opt-out Notice

For waiting room copies, the following guidelines apply to the opt-out notice:

  • For locations receiving waiting room copies for the first time, the notice must be sent to the waiting room at the beginning of the service.
  • For all locations receiving waiting room copies for a term exceeding one year, the notice must continue to be sent to the waiting room locations at least once every 24 months (Note: Publishers or their vendors that have been certified by AAM for their public place programs are exempt from this requirement.).
  • The notice must be a stand-alone notice delivered to the waiting room location by the U.S. postal service. Opt-out notices presented via any other means such as telephone or email are not acceptable.
  • The notice must be devoted to communicating the opportunity to opt-out of delivery of the magazine(s). No other message points are permitted in the notice.
  • The notice must provide, at minimum, at least one of the following methods for the waiting room location to opt-out of the magazine delivery:
    1. Postage-paid postcard
    2. A toll-free phone number
    3. URL to website hosting an opt-out form
    4. A dedicated email address

Examples of acceptable opt-out notices (for waiting rooms):

Offering a toll-free number to call:

Dear Public Place Location:

We hope you are enjoying the delivery of our magazine(s) to your location for use by visiting patrons in your reception rooms.

This delivery is brought to you by our organization. If, for any reason, you wish not to receive our magazine(s), please call 1-800-xxx-xxxx to cancel your service.

Sincerely, 
The Reception Room Source

 

Offering a postage paid postcard to return:

Dear Public Place Location:

We hope you are enjoying the delivery of our magazine(s) to your location for use by visiting patrons in your reception rooms.

This delivery is brought to you by our organization. If, for any reason, you wish not to receive our magazine(s), please return the attached postage paid card to cancel your service.

Sincerely,
The Reception Room Source

(Return below portion to cancel service)

-----------------------------------------------------------

Please discontinue delivery of magazine(s) to .

Print Name: ________________________

Address: ______________________

Signature: ________________________

Date: ________________________