Standard source listing for additional analysis of verified

Magazine media qualifying verified circulation

Verified Public Place

The Additional Analysis of Verified section shall report the average circulation served in the statement period to a standardized listing of public place locations and eligible individual recipients from eligible verified sources. A publisher is required to report in the Additional Analysis of Verified the top five locations per public place and individual use categories based on average circulation served and an “other” category as appropriate.

Standardized listing for reporting of verified public place along with AAM code notation*

  • Automotive outlets
  • Bars and Taverns
  • Business/professional services
  • Doctor/health care providers
  • Education/learning facilities
  • Fitness/recreational facilities
  • Government/civil services
  • Hotels/lodges
  • In-room hotel/lodging
  • Personal care salons
  • Restaurants
  • Specialty locations/retail
  • Transportation outlets
  • Other

*Publications using Standard Industrial Classifications (SIC) may obtain a mapping to the above standardized reporting categories here

Note: The AAM code notated within the attached file represents that code which is commonly used by many publishers and their fulfillment organizations for classification of copies delivered into public place locations. This coding system is not a requirement by AAM.


Publishers wishing to make a more detailed reporting of verified public place may do so at their option. The publication should contact AAM to discuss the publication's specific plans for optional reporting.

Verified Individual Use

Standardized listing for reporting of verified individual use with AAM code notation* 

Reporting Category/AAM Code

  • Card holders (credit/debit)/277
  • Charitable donors/278
  • Club members/279
  • Contest entrants/280
  • Database names/281
  • Educators/282
  • Event attendees/283
  • Event participants/284
  • Executives/285
  • Individually requested/286
  • License holders/287
  • Merchandise buyers/288
  • Merchandise sellers/289
  • Ordered/Payment Not Received
  • Organization members/290
  • Partnership programs/291
  • Personal Referral/276
  • Professionals/292
  • Publication subscribers/293
  • Resort/Lodging guest/294
  • Season pass holders/295
  • Service buyers/296
  • Survey respondents/297
  • Ticket buyers/298
  • Warrantee registrants/299
  • Other
     

*Notes: The AAM three-digit code notated for each reporting category is to be used by publishers and their fulfillment organizations for classification of individual use copies. This coding system is a suggestion for record keeping by AAM, but is not required. As additional reporting categories are approved for use, those categories will be reflected here.

Publishers wishing to make a more detailed reporting of verified individual use may do so at their option. The publication should contact AAM to discuss the publication's specific plans for optional reporting.