Understanding the magazine publisher’s statement (effective through December 2021 reporting period)

Three-minute video provides a tour of the magazine publisher’s statement.

Note: Effective with the June 2022 reporting period, AAM has introduced an updated statement format. Watch a video overview of the new statement here.

Magazine publisher’s statements provide a comprehensive look at print and digital circulation for all AAM magazine clients. These reports are the publisher’s circulation claims and are released twice a year for the six-month periods ending June 30 and December 31. The majority of the reports are available in AAM’s Media Intelligence Center by mid-September and mid-March, respectively. The information found in these PDF reports and AAM’s Periodical Analyzer include detailed information about magazines’ print and digital circulation and offer much more insight than the top-line Snapshot report.

This three-minute video provides a quick overview of the reports and highlights the top metrics.

If you would like to learn more about the magazine publisher’s statement or schedule a customized training session, please contact Sandi Licking at 224-366-6342.